Exclusive: Bag Snob's Tina Craig Had "Nightmares For Weeks" About Her DKNY Handbag Collaboration

May 17, 2011 by Charlotte Steinway
shefinds | Shop

Bag Snob’s Tina Craig, and the five handbags she co-designed for DKNY

Yesterday, we reported on Bag Snob x DKNY, the latest collaboration featuring fashion bloggers turned designers. Lucky for us, one of the co-founders of, Tina Craig, had a chance to sit down with us and fill us in on her five piece collection of “Essential Bags” for DKNY (pictured above). Take a look at what she had to say:

SHEfinds: How did you decide on which five designs to use? What makes each of these five bags “Essentials”?

Tina Craig: We came up with the Five Essentials after studying how our friends and readers were shopping.  We wanted to help women collect snob-worthy bag wardrobes, without wasting their money on endless parades of black totes and trendy bags.  It might sound silly, but without a bag-buying strategy, you end up with bags you never carry and one that gets worn to death.

SHEfinds: What was the hardest part about designing the handbags? What was a roadblock that you encountered in the design process that you had never thought about prior to designing?

Tina Craig: We had nightmares for weeks during the design process!  The hardest part was coming up with the initial shapes – that’s a major commitment when designing a bag. Once we had that down, everything else just fell in place.  We didn’t have many roadblocks, mostly because the DKNY design team were our Fairy Godmothers.  We showed them what we wanted, and they did their best to comply in production.

SHEfinds: What’s your favorite handbag trend for spring?

Tina Craig: Color-blocking in subtle shades, like a combination of navy, tan, and white: interest, dimension, and flair without loads of bells and whistles. Trends are best when they don’t feel like trends.

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