X

Enter to win a FREE
Detox Mud Treatment
from Exuviance!

*By entering to win, you agree to receive future emails from Exuviance.

Exclusive: Fine Featherheads' Emery Hills Murray Talks Feather Hair Extensions, From The Craze To The Controversy

Large Editorial Image


June 8, 2011

Emery Hills Murray and some of Fine Featherheads’ feather bundles

Though hair feathers have factored famously in pop culture lately (read: everyone from Ke$ha to Jennifer Love Hewitt to Steven Tyler has been seen wearing feather hair extensions), they haven’t been controversial until recently, when the Associated Press published a story about how their popularity is causing a major shortage in the fishing industry, where the rooster feathers—which are called “hackles” in the fishing world—are used prominently as bait.

We caught up with Emery Hills Murray, sister of Fine Featherheads founder Dakota Hills, to talk about the origination of this boho-chic trend, and why the supply of these feather hair extensions can barely meet the overwhelming demand. Murray has helped her sister open dozens of accounts throughout Florida, and travels with her to awards shows like last week’s MTV Movie Awards to adorn a number of different celebrities with the feather hair extensions. See the full transcript of our interview below:

SHEfinds: How did your sister first get the idea for starting Fine Featherheads?

Emery Hills Murray: She was going to a lot of festivals at the Red Rock Amphitheater out in Colorado, and she was doing the feather extensions at the festivals to make a little extra money. She was in college at the time and doing it as a little side thing. Eventually she just became known as the ‘feather girl’ and started getting hundreds of calls a day. So she had to put college on hold because she was getting such high demand for the business. Now she’s trademarked and on her way to patenting her seven feather bundle. Now, a little over a year later, she has 50 employees working for the company.

SF: And how are you involved in the business?

EHM: I run an acupuncture and wellness center and I do skincare as an aesthetician in Tampa Bay, Florida. My sister told me about her idea to do feather hair extensions and I was like you’re crazy! But as soon as I saw one in her hair I said I wanted one immediately. Shortly after, she said you have to offer it as an add-on for your clients at the wellness center, and I said “yeah I’ll try it,” not thinking that I had enough of a bohemian culture to accept this kind of style, but the next thing you know it had blown up—I’ve helped her grow the business by opening up accounts for various salons throughout the state.

SF: That’s fantastic! So are you wearing feather hair extensions now?

EHM: Yes! I have five bundles in my hair right now.  This month I’m doing the natural [colored] bundles, but I change it up every three to four weeks, just because I have access to all these fun colors.

SF: So what were you up to this weekend?

EHM: This past weekend I was at the MTV Movie Awards with my sister, at the celebrity gifting lounge. And then two months ago we were invited to the Nickelodeon Kids Choice Awards—both went over really well, at Kid’s Choice we feathered Paris Jackson, Michael Jackson’s daughter, she went for the purple feathers. This time around [at MTV] we feathered Spencer Grammar, Alexis Bellino of the Real Housewives of Orange County, and WNBA player Lisa Leslie.

SF: Cool! What makes a good occasion to get feathered?

EHM: I’ve had a couple of bridesmaids parties come through, a lot of women like to get feathered together. It’s fun for a bridal event, it’s fun for a bachelorette party, graduation—girls are doing it in middle school and high school graduations because then their schools won’t make them remove them.

SF: Oh, has that been a problem? Are schools banning feather hair extensions among their students?

EHM: Some schools [in Florida] don’t let their students wear feathers, but I’ve actually been surprised how many private schools [here] let their students wear feathers. In one private Catholic school, the teachers got the feathers and then all their students came in and got feathered too. So there it was the teachers starting the trend, which was hilarious because usually kids want nothing to do with what their teachers are wearing!

SF: So where do you think this trend all started from: the youth impacting their elders or vice versa?

EHM: I think it definitely all started with women in their 20’s and 30’s at music festivals. But now, we’ve feathered everyone from two years old, to 90 years old. There’s really no age limit for who can enjoy a good feathering!

SF: I checked out your website, finefeatherheads.com, and I noticed that every item was sold out!

EHM: What’s happening now is we’re having an epidemic where there are more people in the world who want feathers than there are birds in existence. My sister has an exclusive contract with the best and biggest farm that has the secret genetic code for their DNA, so these are one of-a-kind birds that produce that high quality level of feathers. But what she does is she puts colors back in stock every day at noon, and then every day, within about 15 minutes, she sells out. It’s just amazing. She told me one salon somewhere across the country had feathers delivered to their front door, and the package was stolen from a competing salon!

SF: So what do you see for the future of feather hair extensions?

EHM: Well, she just launched Pet Plumes, which are shorter feathers for dogs, or for any pet really. And then next week she’ll be introducing a line called “Shorties” for people with bangs and shorter hair. She’s just working as hard as she can now because she knows the trend is just not going to last, but we’re sure that even if it isn’t as fanatical as it is right now, there still will be a demand for feathers—to some degree—for years to come.

Be sure to read up on celebrity feather hair extensions, the iconic Ke$ha Halloween costume, or shop all of our favorite feather clothing.

Follow the author of this post on Twitter @SHEfindsChar.

 

Shop Feathers

More Feathers | 3 of 10069 »

Feathered Soul Women's Stick Pendant Necklace

Buy Now

Feathered Soul Women's Tahiti Cuff

Buy Now

Feathered Soul Women's Pavé Diamond & Sterling Silver "Short Wand" Earrings

Buy Now




  • Need A Last-Minute Holiday Gift? Snag $100 Worth Of Credit From Collage.com For Super Cheap

    Need A Last-Minute Holiday Gift? Snag $100 Worth Of Credit From Collage.com For Super Cheap

    Shop

    today

  • These Red Outfit Ideas Are Perfect For When You Need A Break From Black

    These Red Outfit Ideas Are Perfect For When You Need A Break From Black

    Style

    today

  • 7 Affordable Gifts To Buy For The Gucci Lover

    7 Affordable Gifts To Buy For The Gucci Lover

    Style

    today

  • J.McLaughlin Just Launched A Shoe Collection And You're Going To Want All Four Styles

    J.McLaughlin Just Launched A Shoe Collection And You're Going To Want All Four Styles

    Style

    today

  • 5 Cheap Natural Chapsticks Dermatologists Swear By

    5 Cheap Natural Chapsticks Dermatologists Swear By

    Beauty

    1 day

  • Drop Everything--Ulta's Holiday Beauty Blitz Sale Is Happening Right Now!

    Drop Everything--Ulta's Holiday Beauty Blitz Sale Is Happening Right Now!

    Beauty

    1 day

  • 9 iPhone Apps That Will Make The Holidays Easier, According To An Expert

    9 iPhone Apps That Will Make The Holidays Easier, According To An Expert

    1 day

  • Target Is Going To Have SAME-DAY Delivery Service in 2018!

    Target Is Going To Have SAME-DAY Delivery Service in 2018!

    Shop

    1 day

  • 5 Simple Ways To Boost Your Mood This Winter #WellnessWednesday

    5 Simple Ways To Boost Your Mood This Winter #WellnessWednesday

    1 day

  • Mark Your Calendar! The New NARS Natural Radiant Longwear Foundation Launches On December 14

    Mark Your Calendar! The New NARS Natural Radiant Longwear Foundation Launches On December 14

    Beauty

    2 days

  • Want To Work At SHEfinds? We're Hiring!

    Want To Work At SHEfinds? We're Hiring!

    2 days

  • 18 Wedding Dress Trends That Are Going To Be HUGE In 2018

    18 Wedding Dress Trends That Are Going To Be HUGE In 2018

    Weddings

    2 days

  • Curology Makes Custom Skincare Tailored For Your Unique Skin... Get Your First Month Free!

    Curology Makes Custom Skincare Tailored For Your Unique Skin... Get Your First Month Free!

    Beauty

    2 days

  • Once And For All, Here's How To Heal Dry, Cracked Lips #SheFindsSoutions

    Once And For All, Here's How To Heal Dry, Cracked Lips #SheFindsSoutions

    Beauty

    2 days

  • You Can Get Wine At Trader Joe's For Under $20 (You're Welcome!)

    You Can Get Wine At Trader Joe's For Under $20 (You're Welcome!)

    2 days

  • The One Drugstore Chapstick You Should Start Using, According To A Dermatologist

    The One Drugstore Chapstick You Should Start Using, According To A Dermatologist

    Beauty

    2 days

  • 4 Amazing K-Beauty Skincare Products That You Can Get From CVS Right Now

    4 Amazing K-Beauty Skincare Products That You Can Get From CVS Right Now

    Beauty

    2 days

  • See Ugg's Collection For The New Movie

    See Ugg's Collection For The New Movie "Star Wars: The Last Jedi"

    Kids

    2 days

  • Stay Warm This Winter In One Of These Stylish Wool Coats Under $200

    Stay Warm This Winter In One Of These Stylish Wool Coats Under $200

    Style

    2 days

  • These Cute Faux-Fur Lined Merrell Boots Actually Make Us Excited For Snowy Winter Weather

    These Cute Faux-Fur Lined Merrell Boots Actually Make Us Excited For Snowy Winter Weather

    Shop

    2 days

  • This Is The Strapless Bra Every Woman <em>Needs</em> For Holiday Party Season (And Beyond)

    This Is The Strapless Bra Every Woman Needs For Holiday Party Season (And Beyond)

    Shop

    2 days

  • When Is The Victoria's Secret Semi Annual Sale & What Goodies Can You Expect?

    When Is The Victoria's Secret Semi Annual Sale & What Goodies Can You Expect?

    Style

    2 days

  • Don't Miss Your Chance To Win A SodaStream Fizzi Signed By Jillian Micheals!

    Don't Miss Your Chance To Win A SodaStream Fizzi Signed By Jillian Micheals!

    Style

    2 days

  • The $10K Blow Dryer & More Gifts For The Girl Who Already Has Every Beauty Product

    The $10K Blow Dryer & More Gifts For The Girl Who Already Has Every Beauty Product

    Beauty

    3 days

  • 5 Concealers That Actually Make Your Skin Better, According To A Dermatologist

    5 Concealers That Actually Make Your Skin Better, According To A Dermatologist

    Beauty

    3 days

  • 5 Cheap Natural Products Dermatologists Swear By To Unclog Pores

    5 Cheap Natural Products Dermatologists Swear By To Unclog Pores

    Beauty

    3 days

  • All Of These Cute Black Dresses Are Less Than $50 #YoureWelcome

    All Of These Cute Black Dresses Are Less Than $50 #YoureWelcome

    Style

    3 days

  • Here Are The Best Aromatherapy Oils That Smell Amazing & Are Amazing For You!

    Here Are The Best Aromatherapy Oils That Smell Amazing & Are Amazing For You!

    3 days

  • 5 Cheap Natural Products For Under-Eye Puffiness Dermatologists Swear By

    5 Cheap Natural Products For Under-Eye Puffiness Dermatologists Swear By

    Beauty

    3 days

  • We're Giving Away <em>Free</em> Exuviance Detox Mud Treatments #SampleSaturday

    We're Giving Away Free Exuviance Detox Mud Treatments #SampleSaturday

    Beauty

    5 days

  • Here's How To Find Your Exact Skin Undertones

    Here's How To Find Your Exact Skin Undertones

    Beauty

    6 days

  • The One Anti-Inflammatory Food You Should Have Before 8am To Get Rid Of Wrinkles

    The One Anti-Inflammatory Food You Should Have Before 8am To Get Rid Of Wrinkles

    Beauty

    today

  • The One Chapstick That Actually Dries Out Your Lips, According To A Dermatologist

    The One Chapstick That Actually Dries Out Your Lips, According To A Dermatologist

    Beauty

    today

  • The One Anti-Inflammatory Food You Should Eat To Reverse Signs Of Aging, According To A Dermatologist

    The One Anti-Inflammatory Food You Should Eat To Reverse Signs Of Aging, According To A Dermatologist

    Beauty

    today

  • How Did Kendall Jenner Not Realize Her Top Was See-Through?

    How Did Kendall Jenner Not Realize Her Top Was See-Through?

    Celebrity

    today

  • Meghan Markle Was The Most Searched Woman In 2017

    Meghan Markle Was The Most Searched Woman In 2017

    Celebrity

    today

  • 3 Kylie Cosmetics Red Velvet Holiday Lip Kit Dupes That Are Just As Great As The Original

    3 Kylie Cosmetics Red Velvet Holiday Lip Kit Dupes That Are Just As Great As The Original

    Beauty

    today

  • The One Skincare Product You Should Never Use After Working Out, According To A Dermatologist

    The One Skincare Product You Should Never Use After Working Out, According To A Dermatologist

    Beauty

    today

  • The One Hair Gel You Should Stop Using, According To Experts

    The One Hair Gel You Should Stop Using, According To Experts

    Beauty

    1 day

  • The One Drugstore Deodorant You Should Start Using, According To A Dermatologist

    The One Drugstore Deodorant You Should Start Using, According To A Dermatologist

    Beauty

    1 day

  • The One Hair Brush You Should Stop Using For Thinning Hair, According To Experts

    The One Hair Brush You Should Stop Using For Thinning Hair, According To Experts

    Beauty

    1 day

  • The One Deodorant You Should Stop Using, According To Experts

    The One Deodorant You Should Stop Using, According To Experts

    Beauty

    2 days

  • Kylie Jenner’s Boobs Have Gotten HUGE, And We Love It!

    Kylie Jenner’s Boobs Have Gotten HUGE, And We Love It!

    Celebrity

    2 days

  • The One Beauty Trend That Will Be Out For 2018

    The One Beauty Trend That Will Be Out For 2018

    Beauty

    2 days

  • Kim Kardashian Is Being Accused Of Plagiarizing Designs For Her Kid's Clothing Line

    Kim Kardashian Is Being Accused Of Plagiarizing Designs For Her Kid's Clothing Line

    Celebrity

    2 days

  • Did Kourtney Kardashian Really Not Realize That Her Bra Was Showing Through Her Shirt?

    Did Kourtney Kardashian Really Not Realize That Her Bra Was Showing Through Her Shirt?

    Celebrity

    2 days

  • The One Vitamin You Should Take For Longer Hair, According To A Dermatologist

    The One Vitamin You Should Take For Longer Hair, According To A Dermatologist

    Beauty

    2 days

  • 4 Anti-Inflammatory Foods You Should Eat For Sagging Skin, According To A Dermatologist

    4 Anti-Inflammatory Foods You Should Eat For Sagging Skin, According To A Dermatologist

    Beauty

    3 days

  • Um, Did Kendall Jenner Not Realize That Her Outfit Was Completely See-Through On The Red Carpet?

    Um, Did Kendall Jenner Not Realize That Her Outfit Was Completely See-Through On The Red Carpet?

    Celebrity

    3 days

  • These Were Rihanna's Hottest Instagram Selfies Of 2017

    These Were Rihanna's Hottest Instagram Selfies Of 2017

    Beauty

    3 days

  • 4 Surprising Things That Are Ruining Your Skin, According To Dermatologists

    4 Surprising Things That Are Ruining Your Skin, According To Dermatologists

    Beauty

    5 days

  • 5 Cheap Natural Products Dermatologists Swear By For Sagging Skin

    5 Cheap Natural Products Dermatologists Swear By For Sagging Skin

    Beauty

    5 days

  • The Too Faced x I Want Kandee Melted Mattes Are Too Sweet For Words (Check Out These Swatches!)

    The Too Faced x I Want Kandee Melted Mattes Are Too Sweet For Words (Check Out These Swatches!)

    Beauty

    6 days