Juicy Couture has always marketed itself with a posh symbol, that fancy coat-of-arms signifying the era of the modern princess. Now that they’ve expanded onto the scent scene that same regal logo is slapped on the side of a perfume bottle and to us it looks like it belongs on the vanity, in the boudouir of Marie Antoinette. The fragrance itself is more adolescent princess than Queen Mum. The scent is girly, in keeping with the Juicy Couture aesthetic of PYT’s. The perfume is topped off with watermelon notes, mandarin, passionfruit, fresh green apple, and crushed leaves with veins of preciously feminine tuberose, wild rose and princess lily.
Juicy is not priced for the commoner. The one-ounce perfume sells for $300 and a 20-ounce queen-size bottle will run you $3K. Get yours at Bloomingdales.com.