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Target is introducing same-day delivery, and we couldn’t be more excited.
O come all ye procrastinators and lazy girls– you can now rely on your favorite chain store to deliver over 50,000 items the same day you order them. Yas!
In an effort to compete with Amazon, the retailer has launched the new service at select Southeast US stores in Birmingham, Alabama and South Florida on February 1st this week. Next week the service will roll out in Alabama, Georgia, North Carolina, South Carolina, and Tennessee. And–wait for it–by the end of 2018, it will be available to the rest of the country.
Target’s executive vice president and chief operating officer John Mulligan explains: “Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier.” Target, we don’t deserve you.
This is huge news, but definitely something that’s trending in online shopping. Target, never one to fall behind, is moving away from the regular online shopping model to a more on-demand delivery model like Amazon Key and Nordstrom Local. We love that this trend lets customers pick exactly when an order delivers. No more tracking packages or freaking out when your items take days longer than expected. This is a good day for us girls who need instant shopping gratification!
So–how does Target’s same-day delivery work?
The service functions in partnership with Shipt, an online grocery marketplace that Target acquired this year. To place your same-day order:
1. Download the Shipt app on iPhone or Android.
2. Sign up. Target same-day delivery service costs $99/year and covers orders over $35. Orders under $35 will cost you an additional $7 fee. To celebrate the addition of Target to the Shipt marketplace, an annual membership will cost just $49 for a limited time.
3. Shop from over 50,000 available items at Target including groceries, electronics and other household products. Clothing, accessories and alcohol are not yet available on Target same-day delivery.
3. Fill your cart and check out. You can request delivery within one hour.
4. A Shipt shopper then gets to work, heading to your local Target store and gathering your items in the aisles. They’ll pick your produce, much like other grocery delivery services on the market (Fresh Direct, etc.)
5. Your items deliver as quickly as one hour. The same person who picks out your items also delivers them to your doorstep.
Check out this helpful video from NBC about the Target same-day delivery initial launch:
The company is also looking to expand– to apply to be a Shipt Shopper, visit Shipt.com and click “Get Paid to Shop.”
