SheFinds Team

COO and President: Michael Palka

Michael has been a director and advisor to SheFinds Media/ since 2005. He has 20 years of experience spanning Internet technology, consumer products, and retail. Most recently, Michael was Vice President of business development for iCrossing Inc. Prior, he held various senior level positions at with general management responsibility for the search technology group and Paid Inclusion advertising business. Michael began his career in consumer products, managing businesses in excess of $100 million for Sara Lee, Mattel, and Bristol Myers.

Senior Editor: Eileen Conlan
Eileen Conlan is the senior editor of SheFinds. She was previously an editor at Marie Claire, where she wrote about news, culture and fashion, and interviewed various models, designers and celebrities for features. Prior to that, Eileen had stints at Elle, Harper’s Bazaar, Vogue Nippon/Vogue China and W magazines. She has freelanced for, Crain’s New York Business, The New York Post, Make-Up Artist Magazine, and She lives in New York City and loves the rush of discovering new online shopping deals.

Marketing Manager: Rebekah Rombom
Rebekah has worked in several corners of the lifestyle industry, including stints at SELF Magazine, Martha Stewart Living Omnimedia, SHOP, Etc. Magazine and jewelry company Lulu Frost. She has written for several print and online publications, including the New York Times, SELF Dishes and the Long Island Press. In her digital life, you can find Rebekah on Facebook, Twitter, Delicious, Stumbleupon, Buzzfeed, and others. She is a graduate of Dartmouth College, and now happily resides in Manhattan with too many pairs of shoes.

SheFinds Media Strategic Advisory Board:

Ted Scofield

Ted is an entrepreneur, attorney and a writer who relishes his role as counselor to fellow entrepreneurs and the investors who support them.

Ted began his legal career in New York with Orrick, Herrington & Sutcliffe LLP, a prominent firm founded in 1863 with sixteen offices in seven countries on three continents. While working in Orrick’s federal securities group, he advised companies and underwriters on the private and public offering of both equity and debt. Today, in addition to his role at Furnari Levine LLP, Ted serves as Chief Operating Officer & General Counsel for PFF Entertainment, LLC, a New York-based venture, and Strategic Advisor to Tango magazine, which he advised during its successful launch.

Ted has been a guest speaker on venture capital and e-commerce at Vanderbilt University’s Owen Graduate School of Management, was a featured panelist at a New Venture Conference, and has been interviewed on Radio Wall Street and nationally syndicated radio show “Eye on the Internet.”

Edward Hoffman President, The Varick Group

In 2006, Edward founded The Varick Group, a brand positioning and marketing strategy consultancy, to provide communications and media relations expertise. Working with organizations and personalities in the food and lifestyle-branded industries, he works a diverse selection of clients—from industry leaders to category innovators to entrepreneurs.

Edward has spent his 14-year career in strategic marketing communications, working with many of the world’s largest, most brand-centric companies. He has developed award-winning marketing programs that have quantifiably increased his clients’ businesses. Edward’s diverse experience spans multiple disciplines, including market research, product management, integrated marketing and brand positioning/identity. Developing and honing his expertise at leading organizations, such as Ketchum, Landor Associates and Technomic, Inc., allowed him to work with top client companies and some of the smartest and most creative professionals in the industry.

SheFinds Investors:

Greenscape Capital