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Sephora has always been a little like a black hole for me. I go in looking for something specific like bronzer or eyeshadow, and somehow come out with two new moisturizers, five sample lip kits, a highlighter, a stack of face masks, and pretty much anything LANEIGE-branded. Needless to say, my wallet is not a fan.
That’s why I plan ahead for big sale moments like Sephora’s Fall Savings Event, which kicks off October 31. All Beauty Insider members get 30% off Sephora Collection products; plus, Rouge members score 20% off everything sitewide starting that same day. Beginning November 4, VIBs get 15% off and and Insider members get 10% off.
With deals this good, you’ll want to restock your skincare staples and try a few of those TikTok-famous beauty buys you’ve been eyeing. So I’ve rounded up my favorite products worth adding to your cart—from viral must-haves like the LANEIGE Lip Sleeping Mask to my newest K-beauty obsession (Glow Recipe), Selena Gomez’s Rare Beauty Soft Pinch Cheek & Lip Trio, and so much more.
You can thank me later.
Sephora Collection Best Skin Ever 16 Hour Natural Finish Liquid Foundation ($22)
I’m all about a bare-faced look these days, but on the rare occasion I reach for foundation, it’s this one. The Best Skin Ever foundation evens out redness and blemishes while still letting your skin look like… well, skin. The formula is lightweight yet long-wearing (up to 16 hours!) and packed with hydrating ingredients like hyaluronic acid to keep your complexion feeling smooth and moisturized all day. It’s the basic definition of “your skin but better.”
ILIA Super Serum Skin Tint SPF 40 ($48)
I’m a huge fan of ILIA, and this product sums up exactly why: it’s makeup and skincare in one. The award-winning Super Serum Skin Tint gives me a lightweight tint, plus dewy coverage, and the protection of mineral SPF 40. It’s clinically proven to hydrate, smooth, and visibly improve the look of blemishes, pores, and redness over time, so I feel good about my skin with every application. Truly worth every penny.
Rare Beauty Soft Pinch Cheek & Lip Trio Set ($36)
Selena Gomez’s Rare Beauty line is famous for its viral liquid blushes, and this set is a total must if you’ve been wanting to try them. The Soft Pinch Cheek & Lip Trio features a full-size matte blush, a mini liquid blush, and a mini tinted lip oil, all in the fan-favorite shade Worth (a true rose). Together, they give you that chic, flushed holiday glow just in time for holiday party season. It also makes a great gift for the beauty lover in your life if you’re buying RN!
Sephora Collection Gentle Exfoliating Peeling Serum ($10.50)
I’m in a phase where I don’t really use scrubs on my face anymore, because I think liquid exfoliators just feel so much gentler and more effective. This Gentle Exfoliating Peeling Serum is a standout for tackling breakouts and uneven texture. It combines niacinamide, which helps reduce blemishes and brighten the complexion, with lactic acid, a mild exfoliant that smooths skin and refines pores. Users report visible improvements (more even complexion and reduced appearance of pores) after just one nighttime application.
LANEIGE Lip Sleeping Mask ($24)
The viral LANEIGE Lip Sleeping Mask is all over BeautyTok, and for good reason! This overnight leave-on lip mask harnesses Korean skincare science to deliver intense moisture and antioxidants while you sleep. Enriched with Berry Fruit Complex, murumuru seed, and shea butter, it softens and smooths even the driest lips. When I apply it before bed, I wake up with the glossiest, most hydrated pout, which is especially clutch now that the air’s getting colder and drier.
Glow Recipe Watermelon Glow PHA+BHA Pore‑Tight Toner ($36)
I bought Glow Recipe’s Plum Plump Hyaluronic Acid Moisturizer a while back and loved it so much that I’ve officially ditched my pricier one—so at this point, Glow Recipe can take all my money. This toner is another one of the brand’s cult favorites, and it totally lives up to the hype. Infused with watermelon extract, PHA, and BHA, it floods your skin with moisture while gently clearing and tightening pores for that dewy, glass-skin finish Glow Recipe is known for.
Sephora Collection Hydrating Hyaluronic Acid Face Masks ($6)
These compostable, second-skin masks are formulated for optimum absorption, giving your skin targeted care that hydrates, boosts radiance, mattifies, and soothes. Packed with hyaluronic acid and plant-powered ingredients, each mask is 95% natural-origin: coconut nourishes, matcha mattifies and targets pores, lychee adds moisture and glow, watermelon quenches and plumps, blueberry brightens, and lemon purifies.
And with their fun, bright packaging, they make such great stocking stuffers!
Sephora Collection All Day Hydrator ($20)
This lightweight moisturizer is my go-to for keeping skin protected and hydrated all winter long. Formulated with hyaluronic acid and vitamin E, it delivers up to eight hours of moisture while shielding skin from environmental damage. I love that its ultra-light, milky texture glides on effortlessly—mine even doubles as a great makeup primer!
Sephora Collection Cream Lip Stain Liquid Lipstick ($16)
If I’m looking to add a pop of color to my look, the Sephora Collection Cream Lip Stain Liquid Lipstick is my go-to. This creamy, weightless formula delivers matte, full coverage while staying transfer-proof all day. It’s perfect for days when I want to punch up my look and feel a little more polished, even if the rest of my makeup is minimal. (This Always Red color feels so sexy and fresh IMO!)
One/Size On ‘Til Dawn Mattifying Waterproof Setting Spray ($18)
For long-lasting, all-day wear, I’m loving the ONE/SIZE by Patrick Starrr Mini On ‘Til Dawn Mattifying Waterproof Setting Spray. It locks in your full-beat makeup for up to 16 hours with a light, non-sticky aerosol spray. Infused with green tea extract to help tighten pores and witch hazel to absorb excess oil, it leaves a flawless, blurred matte finish that keeps your glam in place no matter what your day (or night) throws at you.
Rare Beauty Perfect Strokes Universal Volumizing Mascara ($22)
I like to switch out my mascaras every few months, so I’m always on the lookout for a new favorite. I trust Selena’s brand, and this highly-rated mascara is currently on my wish list. Its unique eye-hugging brush lifts and separates while the long-wearing formula keeps lashes looking lush all day. People love it, and I think I will too.
Sephora Collection Best Skin Ever Multi‑Use Concealer ($16)
While I’m definitely wearing less “skin” makeup than I used to, a creamy concealer still goes a long way toward a polished, put-together look. I love this one because it’s buildable, long-wearing, and formulated with a 75 percent skincare base (hyaluronic acid!) to keep skin hydrated for up to 16 hours. It provides medium-to-full coverage that corrects blemishes and evens skin tone, yet still looks invisible on the skin.
Sephora Collection Super Brightening Serum ($22)
I’ve been curious about this Super Brightening Serum ever since spotting it on TikTok, so it’s going straight into my cart. It’s the most concentrated product in the Sephora Collection Glow range, made with 98 percent natural-origin ingredients, including seven percent vitamin C and glow-boosting vitamin E. With regular use, it smooths fine lines, evens skin texture, and yes, boosts your glow.
Don’t miss the Sephora Fall Savings Event—your next must-have product is just a cart away!
















