Skip to main content
Tired woman showing effects of lack of sleep.
Delicious banana nice cream dessert for healthy eating.
Jennifer Lopez stunning in Defaience at AMAs 2025.

Beauty

5 Of The Most Eco-Friendly, Natural And Sustainable Skincare Brands To Try In 2024

January 22, 2024 by Victoria Garcia
shefinds | Beauty

SheFinds receives commissions for purchases made through the links in this post.

Going green has never been easier! With companies all over the world prioritizing environmentally friendly practices and sustainability, consumers who want to help the planet are finding more and more clean products to purchase. Thankfully, the beauty industry has hopped on the eco-friendly bandwagon and is now creating an endless amount of sustainable and organic skincare products that are not only great for your skin, but also protect the environment.

With formulas filled with natural and clean ingredients and recyclable or reusable packaging, sustainable skincare products won’t harm your skin or the environment.  When shopping for clean beauty products, it is important to pay attention to the list of ingredients that are used (look for words such as organic, non-toxic and natural), use of recyclable or refillable packaging and environmentally-friendly manufacturing processes. Now that sustainable skincare is more common, you won’t have to pay an arm and a leg for products that are good for the environment. These types of brands are now offering products at accessible and affordable price points, but there are still a few brands who offer eco-friendly products at luxury prices.

The sustainable skincare world is now filled with thousands of safe and effective products that will nourish and treat your skin in every way possible. From cleansers, toners and moisturizers to serums, face masks and under-eye patches, you can find clean and eco-friendly products that will complete any type of skincare routine!

If you are just starting your journey into sustainable skincare or are already an eco-conscious beauty consumer, we are here to help you prioritize effectiveness and environmental sustainability.  We’ve rounded up five different clean beauty products from five different brands that will help you safely support the environment and your skin! Keep reading to learn more about these brands and products that should be on your radar as you delve into the world of clean beauty!

Image from SHEfinds

Activist Skincare Sea to Skin Cleansing Gel, $42.00

An independent woman-owned sustainable skincare brand, Activist Skincare products are crafted from high-performance actives and organic botanicals in eco-friendly refillable packaging. The brand offers refills on all products to reduce CO2 emissions by 99% and plastic waste by 75%. Our favorite is Sea to Skin Cleansing Gel, which derives its ocean-esque hue from blue spirulina extract and uses cold-pressed botanical oils to dissolve makeup and impurities without stripping the skin. Or try the full Activist range including cleansers, serums, oils and a facial mist with their refillable Trial & Travel Kit and get a free $25 gift card.

Image from SHEfinds

Meow Meow Tweet Exfoliant Mask Matcha Lime, $30.00

Meow Meow Tweet creates vegan, ethical and natural personal care products that are all housed in glass, metal or compostable paper. All of their products are available at an accessible price point and are meant to be multi-purpose. This exfoliating mask uses enzymatic pineapple, antioxidant matcha, absorbing green clay, healing aloe and nutrient-rich marshmallow root to hydrate and exfoliate the skin.

Image from SHEfinds

Alpyn Beauty Melt Moisturizer, $60.00

Alpyn Beauty is the first skincare brand to sustainably hand-harvested wild plants at their peak potency and punctuate their power with proven clinical actives. This wild-meets-clinical approach creates products that amplify results and solves skin challenges at the deepest level. Their melt moisturizer targets dry and dehydrated skin with a weightless and long-lasting hydration. Key ingredients include hyaluronic acid, squalane bind, ceramides and bakuchiol, a plant-based retinol alternative.

Image from SHEfinds

OSEA Hyaluronic Sea Serum, $88.00

OSEA creates clean, seaweed-infused skincare products that make skin look and feel its best. This anti-aging serum hydrates and plumps the skin, while also smoothing the appearance of all lines to deliver a lifted, firmer look. It uses hyaluronic acid, seaweed and snow mushroom to maintain optimal moisture levels, so your skin stays dewy all day long.

Image from SHEfinds

Herbivore Botanicals Moon Dew Retinol Alternative Firming Eye Cream, $48.00

All Herbivore Botanicals products are created with natural ingredients, steamed distilled therapeutic-grade essential oils and plant-based food-grade cold-pressed oils. This retinol alternative eye cream is powered by 1% bakuchiol and plant peptides that smoothes, firms and tightens eyes in just ten minutes. It also helps reduce the appearance of wrinkles and fine lines without irritation.

The editors at SheFinds wrote this post on behalf of Activist Skincare and received compensation as part of our agreement.

Author:

Commerce and Native Content Writer

Victoria is a Freelance Commerce and Native Content Writer at SheFinds. Growing up on Long Island, she now lives in New York City where she is a full-time writer and editor who loves scouring the Internet for the best shopping deals. She specializes in commerce content and has freelanced for several other publications including PureWow, the Daily Mail and Brit & Co. When she’s not writing or online shopping, she’s spending time with her friends and family, eating an endless amount of pizza or wine tasting.

Exploring the Italian bob hair trend for summer 2023
Woman applying concealer for a perfect complexion
Common beauty habits causing skin inflammation
Older woman enjoying her skincare routine
Drinking spearmint tea for beauty benefits
Hair mistakes potentially aging you, revealed by stylists
Anti-aging skincare tips from experts Arielle Lorre and Anthony Youn
Best foundations for mature skin to reduce fine lines
Butterfly haircut trend gaining popularity on social media
Fresh haircut styles for a polished look in 2026
Pouring shampoo into hand for hair care routine
Everyday habits that accelerate collagen breakdown
Woman experimenting with beauty trends for youthful skin
Top summer scents and fragrances for 2026
Makeup tips from beauty expert Nikol Johnson
Skincare mistakes women over 40 make that highlight fine lines
Haircuts that lift the face and distract from jowls.
Pouring vitamin D into palm for healthy skin.
Hailey Bieber's haircuts for thicker-looking fine hair.
Stylish chiffon nails design from Instagram.