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What: Becca Eye Color Powder
Why: I admit, sometimes the technicolor M A C girls scare me. They’re all dressed in black, their make-up is dramatic and I’m, well, Midwestern. So when I opened up the Becca box, the futuristic packaging gave me pause. But I resolved to be adventurous. The creamy powder infused with micro-fine shimmer went on with a velvety sheen. And its color (I tried the dark brown called Suede) lasted. No weird eyelid crease after 10 minutes and it didn’t flake into shadow dandruff or raccoon eyes. Hello new $20 obsession in 21 colors!
Find it: at Sephora.com