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Shop: softsurroundings.com.
What: Comfy Thong
Imagine walking barefoot on top of a luxuriously soft, thick bath towel, and you’ll have some idea of what it’s like to wear this Comfy Thong. An ultra-rich terry covers both the sandal’s upper and contoured foot-bed, meaning that nothing but the softest cotton comes in contact with your skin. The EVA outersole is both thick for support and lightweight for easy movement. Go ahead, run to catch that Frisbee: an added safety feature of no-slip fineline traction on the soles promises no flipping or flopping around. Colors: Sunny sky, pink lemonade, ocean water or watermelon.
How many sold: Our summer catalog has been live for less than two weeks and we’ve already seen a huge number of sales for our Comfy Thong
Why they’re flying off the shelves: This super soft shoe is a must have for poolside parties, a day at the beach or a stroll on the boardwalk! Thongs (aka: Flip-Flops) are a summer fashion must have, and I suspect many customers will want a pair in every color.