31 Brands That Are Celebrating Pride Month By Giving Back

June 25, 2019 by Alisha Stacy
shefinds | beauty

June is a very exciting month. Not only does it hold the first official day of summer (hello summer Fridays!) but it is also Pride Month. Throughout the month there will be many events and parades to celebrate the LGBTQ+ community and raise awareness of the stigmas and challenges that they still face.

But that’s not all, many brands also like to use this time to give back to different organizations by donating portions of their sales made during the month from their exclusive and limited edition collections. Talk about feel-good purchases. See how you can participate below!

BUXOM x Sephora

BUXOM created a 4 limited-edition Boy Babes Lip Polish Glosses, which are available exclusively at Sephora. The glosses are named after BUXOM’s favorite boy babes (a first for the brand!) and Sephora will be donating $1 from the sale of this product to support LGBTQ organizations.


Beautyblender is not only bringing back some limited edition colors so you can shop the full rainbow, but they will also be donating 10% of proceeds on all PRIDE products sold during the month of June to benefit The Human Rights Campaign and LGBTQ causes.

American Eagle

100% of sales on any piece purchased from AE’s 12-piece pride collection will benefit the It Gets Better Project that inspires and supports LGBTQ+ youth across the country.

Herbivore Botanicals

Herbivore Botanicals supports the LGBTQIA+ community this month with PRISM FOR PRIDE. With every purchase of PRISM Exfoliating Glow Potion, Herbivore will now be donating $5 to support Immigration Equality, their current LGBTQIA+ Charity that fights to demand the U.S. State Department to stop denying citizenship to the children of same-sex couples born abroad.


Know somebody that would love to rock this limited edition set? Send them an eGift card to shop and $2 will be donated to the UN Foundation in support of the UN Free & Equal Campaign. Also, make sure to pick up one of the graphic tees for yourself!

Urban Decay

Urban Decay’s new Sparkle Out Loud collection is all about celebrating the community and supporting the cause with all the glitter. More specifically, to help honor the 50th anniversary of the Stonewall riots, they will be donating 25% of all proceeds from the Heavy Metal Glitter Eyeliner in shade ‘Stonewall” to The Stonewall Foundation.


From tees to accessories, Levi’s launched a Pride Collection for the second year in a row. It was designed to raise awareness about stigma and 100% of the net proceeds will go to OutRight Action International, which works to advance human rights for LGBTQ+ people all over the world.


Pick up the Wear Your Pride set that includes a Glitter Stick, KUSH Mascara, and a Holographic Stick and 100% of the proceeds will go directly to The Center.

Glow Recipe

Love, acceptance, and individuality are crucial to Glow Recipe and the brand is celebrating Pride month by donating 100% of all proceeds from on June 28 to The Center, a foundation that empowers people to lead healthy, successful lives by hosting life-changing and life-saving activities.

AMKIRI Visual Fragrance

AMKIRI Visual Fragrance launched a limited edition stencil collection for Pride month called “Love is Love,” which accompanies its Visual Fragrance product range in honor of LGBTQ+ Pride Month. AMKIRI will be donating to the It Gets Better Project, a global movement to empower, uplift and connect LGBTQ+ youth. The brand was already donating  $1 from every Love is Love Collection purchased towards the movement and just announced that it will be donating $5 for every Bundle with the Wand & Stencil Set + Love is Love Collection purchased, too!


Shop the Stay True, Stay You collection and 10% of the global sales will support the work of the United Nations’ Free & Equal campaign.


Kohl’s debuted its first-ever Pride collection in support of the LGBTQ community and features fun apparel and accessories for the whole family. The fan-favorite retailer will also be making a $100,000 donation to The Trevor Project in an effort to support the organization’s mission of preventing LGBTQ+ youth suicide and offering crisis intervention.

Lime Crime

Purchase a Pride Bundle by June 7th and 10% of the proceeds will go to DTLA PROUD Community center that aims to create a safe space for all.


If you’re shopping at Macy’s this month, you can round up your store purchase amount and donate the extra change to The Trevor Project. P.S–their private brand INC also has their own capsule collection that is *so* fun.

Revolution Beauty

Revolution Beauty prides themselves on striving for equality, diversity, and inclusivity. So launching three palettes that give back to the LGBTQ community during Pride Month was a no brainer. Regardless of how many palettes they sell, they will still be donating $32,000 to The Human Dignity Trust.



The phone accessory we are all obsessed with is also taking part in giving back with their Pride Poptivism PopGrips. With a purchase of one, 50% of the proceeds will be used to support an LGBTQ charity like The Center and Aids/LifeCycle.


For the first time in 15 years, KIND is updating its packaging to launch the KIND Snack & Give Back Project™ with their limited edition KIND® Pride bar. From now until July 31st, 100% of the proceeds will be donated to the Ali Forney Center to protect and empower homeless LGBTQIA+ youth across the country.


TOMS has released a limited-edition Unity Collection in support of the LGBTQ+ community this Pride month. The collection puts a Pride-inspired spin on the brand’s classic Alpargata styles and Sawyer sunglasses. TOMS has also partnered with Helen Keller International’s Childsight® Program to provide free eye care for homeless youth in NYC and LA—40% of whom identify as LGBTQ+.

Sally Hansen 

Sally Hansen teamed up with GLAAD to create Hard as Nails XTREME WEAR Pride Collection, a range of six rainbow-hued shades that represent the Pride rainbow. These gorgeous nail polishes are available exclusively at Ulta and aim to spread awareness and promote positive conversations surrounding the LGBTQ community. Sally Hansen has made a monetary donation to GLAAD in support of their greater message of creating a world where everyone can express themselves freely.


REEF has Pride sandals for the whole family and will be donating 100 percent of the proceeds from its Pride collection to PFLAG National­­, the nation’s first and largest organization for LGBTQ+ people, their parents and families, and allies. We’re loving the Escape Lux Print Flip Flops in Rainbow, which add a fun pop of color to your summer wardrobe.


Wellness brand dosist will be donating 25% of proceeds from all sales at participating retailers to local LGBTQ+ organizations (LA Pride, SF LGBT Center, Billy DeFrank LGBT Community Center, and San Diego Pride) through the month of June in honor and celebration of Pride month. The brand aims to educate and empower consumers to safely, effectively, and naturally manage their health and happiness through their six cannabis-based formulas, sleep, bliss, calm, arouse, passion and relief.

Youth To The People 

Superfood-powered skincare brand, Youth To The People is celebrating Pride Month with the launch of this limited-edition Superfood Cleanser that will give 100%* of the profits to GLSEN, the leading education organization working to create safe and inclusive schools for LBGTQ students in K-12.

Victoria’s Secret PINK 

VS PINK is showing their support for Pride month with a selection of Pride-inspired styles that includes tons of cute rainbow-clad tees, undies, and accessories.


ALEX AND ANI is celebrating Pride month with the launch of their limited-edition Pride Beaded Bangle, which features the word ‘pride’ spelled out in multicolored beads. “Love is love. And it’s the most powerful force in existence,” the brand writes on their website. ALEX AND ANI will also be donating 20% of the purchase price during the month of June to Equality California Institute, whose charitable purpose brings the voices of LGBTQ people and allies to institutions of power in California and across the United States.


ASOS is teaming up with GLAAD again for their third Pride collection, which is now available for purchase exclusively on The 50-piece ASOS Design x GLAAD Collection includes printed “unity, equality, and acceptance” logo t-shirts, as well as neon track jackets, ombré snake-print co-ord sets and more. All styles in the collection are available in ASOS Curve + ASOS Plus sizing to ensure that it is truly inclusive offering. ASOS will be donating 100% of all net profits from the collection to GLAAD, with pricing starting at $10. The brand was also a sponsor of LA Pride this year and created a float for the parade that took place on June 9.


50% of each purchase of one of the three unisex collab styles available will be donated to the Human Rights Campaign, America’s largest civil rights organization working to ensure LGBTQ people are safe, free and equal in every community.


Cacique is offering a rainbow of multicolored options so that everyone can show off their Pride with style, including Pride-inspired panties, bras, sleepwear, tees, and more! 10% of proceeds from Cacique Pride Collection will be donated to GLSEN, to show its support for the charity’s dedication to ensuring LGBTQ-inclusivity in schools.

lilah b.

Vegan-friendly beauty brand lilah b. is giving back to the LBGTQ community this Pride month by donating 10% of profits in the month of June to the Trevor Project, an organization that provides crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25.

Lucky Brand

Lucky Brand‘s Lucky x Love t-shirt capsule collection is here and to celebrate, the brand will donate $10 for each t-shirt sold to the Los Angeles LGBT Center, who provide more services for the LGBT community than any other organization in the world including global advocacy in health, social services and housing, culture and education, and leadership and advocacy.


The HipDot Legendary Pressed Glitter Palette features each primary color of the rainbow, plus bonus shades to help make your Pride glam just as festive as you are. The palette’s gorgeous packing was designed by queer illustrator Hey Rooney and all proceeds will be donated to The Anti-Violence Project, an organization that empowers lesbian, gay, bisexual, transgender, queer, and HIV-affected communities and allies to end all forms of violence through organizing and education, and supports survivors through counseling and advocacy.


In celebration of LGBTQ+ Pride month, Bloomingdale’s teamed up with Out Magazine editor-in-chief Phillip Picardi to create The Carousel @ Bloomingdale’s Pride For All, a pop-up shop that will feature items that embrace identity and diversity as well as products that evoke the color and joy of pride month. Bloomingdale’s has a longstanding tradition of emphasizing inclusivity in its corporate culture as well as the communities they serve and over the years is proud to have partnered with and donated to LGBTQ/HIV organizations including but not limited to: God’s Love We Deliver, The Human Rights Campaign, ACRIA and The Gay Men’s Health to drive awareness and lend support within the LGBTQ+ community.


SheFinds receives commissions for purchases made through the links in this post.


Marketing Manager, Contributing Editor

Alisha Stacy creates compelling branded content for SheFinds--on behalf of clients as our marketing manager, and e-commerce posts as a contributor to the editorial team. She covers the latest in fashion, beauty, and lifestyle. You can reach her at [email protected]

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