1. Moisturize
The most youthful makeup starts with well-hydrated skin. Applying a nourishing moisturizer or hydrating primer before any makeup helps plump fine lines, smooth texture, and create a healthy, radiant base. When your skin is hydrated, foundation glides on more evenly and looks fresher throughout the day. This simple prep step instantly gives your complexion a softer, dewy finish that reads as lifted and vibrant rather than dry or tired.
2. Less is More With Foundation
Heavy foundation can settle into fine lines and exaggerate texture, making skin look older instead of flawless. A light touch—using a sheer or medium-coverage formula only where you need it—lets your natural glow come through while evening out tone. The result is fresh, breathable skin that looks like you, only smoother.
3. Fill in Your Eyebrows
Fuller, softly defined brows bring instant structure and lift to the face. As we age, brows can thin or fade, which can cause features to appear less framed. Using a fine pencil or tinted gel to fill in sparse areas gives the illusion of lifted eyes and a more balanced expression.
4. Wear Matte Eyeshadow
Shimmery shadows can draw attention to texture on the eyelids, which naturally become thinner over time. But matte or satin finishes create a smooth, soft-focus effect that enhances depth without emphasizing creases. Neutral matte tones in the crease and outer corner of the eyes can subtly lift and define, making eyes appear larger and more awake.
5. Highlighting the Inner Corners of Eyes
A touch of brightness at the inner corners of your eyes works like magic to make you look instantly refreshed and lifted. Using a light, luminous (but not overly glittery) highlight in this area can counteract shadows that can make eyes seem tired or close-set. This small trick brings light to the center of your face, opening up the eyes and giving your whole look a soft, youthful glow.
6. Skip Contour, But Add Bronzer
Harsh contour lines can look heavy or aging on mature skin, while a warm bronzer adds dimension more naturally. Sweeping bronzer lightly along the temples, cheeks, and jawline creates a healthy, sun-kissed lift that reflects how light would naturally hit your face. This technique warms up your complexion without weighing it down—resulting in a softer look.
7. Apply Blush Higher on the Cheeks
Moving your blush slightly higher on the cheeks—toward the tops of your cheekbones instead of the apples—can make a surprising difference. This placement visually lifts the face and draws attention upward, creating a more sculpted appearance. Try a cream blush that blends beautifully into the skin for a natural flush.