What do you look for in a beauty product or fashion piece? For many animal lovers, it's whether or not the brand in question is cruelty-free. According to PETA, “Cruelty-free means that products were created without cruel, archaic testing on animals," and "vegan products are defined as being cruelty-free as well as free of animal-derived ingredients." Many of your favorite brands are already cruelty-free, but here are a few that have recently made an official pledge!
Ole Henriksen, a skincare line known for their Truth Serum, recently joined PETA’s "Beauty Without Bunnies" program, making it "the ultimate resource for conscientious shoppers."
Just last month, renowned designer Michael Kors vowed to ban fur from the brand. "After meeting with PETA officials, years of relentless public protests by PETA, and over 150,000 e-mails from supporters like you, Michael Kors has announced that it’s going fur-free," PETA states.
Kat Von D Beauty
Kat Von D Beauty products have never tested on animals, but they weren't always vegan. Now the beauty brand has vowed to keep animal products out of their formulas. "As a vegan and animal activist, Kat Von D is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals," Kat Von D's website states.
Marc Jacobs Beauty
Marc Jacobs Beauty is another cosmetic brand that is cruelty-free and does not test on animals. However, according to Logical Harmony, not all of Marc Jacobs' products are vegan and free of animal-derived ingredients. Tashina Combs, the blogger behind, Logical Harmony, is "currently working with the brand on a list of the vegan products from Marc Jacobs Beauty that can be shared."
Recently, e.l.f. Cosmetics switched the material for their makeup brushes, making the brand both cruelty-free and vegan. “We are proud to join with PETA and share that all e.l.f. Cosmetics brushes are both high quality and cruelty-free," says Erin Daley, senior vice president of e.l.f. "Our move to 100% synthetic fibers was the right thing to do and we sincerely hope the rest of the beauty industry follows our approach."
Last fall, after decades of PETA petitioning Gucci to ban fur in their fashion pieces, the iconic Italian brand finally gave in. “Today the world is changing so fast, it’s not even an option not to change,” Gucci CEO Marco Bizzarri says. “We are not perfect, but we are doing our best to improve what we are doing.”
Are you happy to hear that more brands are becoming cruelty-free, vegan and fur-free? Let us know in the comments below!