We Stand With Them: 6 Brands That Have Gone Vegan, Cruelty-Free, and Fur-Free

January 22, 2018 by Kiarra Lyles
shefinds | beauty

What do you look for in a beauty product or fashion piece? For many animal lovers, it's whether or not the brand in question is cruelty-free. According to PETA, “Cruelty-free means that products were created without cruel, archaic testing on animals," and "vegan products are defined as being cruelty-free as well as free of animal-derived ingredients." Many of your favorite brands are already cruelty-free, but here are a few that have recently made an official pledge!


[Photo: PETA]

Ole Henriksen products

Ole Henriksen

Ole Henriksen, a skincare line known for their Truth Serum, recently joined PETA’s "Beauty Without Bunnies" program, making it "the ultimate resource for conscientious shoppers."


[Photo: @olehenriksen]

michael kors fashion

Michael Kors

Just last month, renowned designer Michael Kors vowed to ban fur from the brand. "After meeting with PETA officials, years of relentless public protests by PETA, and over 150,000 e-mails from supporters like you, Michael Kors has announced that it’s going fur-free," PETA states.


[Photo: @michaelkors]

Kat Von D beauty products

Kat Von D Beauty

Kat Von D Beauty products have never tested on animals, but they weren't always vegan. Now the beauty brand has vowed to keep animal products out of their formulas. "As a vegan and animal activist, Kat Von D is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals," Kat Von D's website states.


[Photo: @katvondbeauty]

Marc Jacobs beauty product

Marc Jacobs Beauty

Marc Jacobs Beauty is another cosmetic brand that is cruelty-free and does not test on animals. However, according to Logical Harmony, not all of Marc Jacobs' products are vegan and free of animal-derived ingredients. Tashina Combs, the blogger behind, Logical Harmony, is "currently working with the brand on a list of the vegan products from Marc Jacobs Beauty that can be shared."


[Photo: @marcjacobs]

e.l.f. Cosmetics lipsticks

e.l.f. Cosmetics

Recently, e.l.f. Cosmetics switched the material for their makeup brushes, making the brand both cruelty-free and vegan. “We are proud to join with PETA and share that all e.l.f. Cosmetics brushes are both high quality and cruelty-free," says Erin Daley, senior vice president of e.l.f. "Our move to 100% synthetic fibers was the right thing to do and we sincerely hope the rest of the beauty industry follows our approach."


[Photo: @elfcosmetics]

gucci cruelty free fashion


Last fall, after decades of PETA petitioning Gucci to ban fur in their fashion pieces, the iconic Italian brand finally gave in. “Today the world is changing so fast, it’s not even an option not to change,” Gucci CEO Marco Bizzarri says. “We are not perfect, but we are doing our best to improve what we are doing.”


Are you happy to hear that more brands are becoming cruelty-free, vegan and fur-free? Let us know in the comments below!


[Photo: @gucci]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


TSA-Approved Beauty Products That Will Make Traveling This Summer A Breeze

June 22, 2018 by Lisa Fogarty
The best travel-friendly beauty!


This Anti-Aging Foundation Is SO Good It Keeps Selling Out At CVS

June 22, 2018 by Emily Belfiore
We love it, too!


5 Products Every Women Over 40 Should Be Using For Under-Eye Circles

June 22, 2018 by Jessica Harrington
They're super effective.


4 Hair Trends Everyone Will Be Wearing This Summer (& They're Not Balayage!)

June 21, 2018 by Emily Belfiore
Call your hairstylist now!


This Self-Tanner Works SO Well It Keeps Selling Out At Sephora

June 21, 2018 by Emily Belfiore
Get the perfect summer glow without leaving the house!


When Will The Jaclyn Hill x Morphe Vault Collection Be Available? We Have The Answer.

June 20, 2018 by Lisa Fogarty
We can't wait for it to launch!


The Bizarre Product That Actually Gets Rid Of Under-Eye Bags SO Fast

June 20, 2018 by Emily Belfiore
It's a serious game-changer!


The $24 Anti-Aging Serum Celebrities Swear By For Wrinkle-Free Skin

June 20, 2018 by Emily Belfiore
Wait, it's only $24?!


4 Foundation Mistakes You’re Making That Are Ruining Your Skin

June 20, 2018 by Jessica Harrington
Avoid these!


4 Life-Changing Hacks To Fix A Bad Spray Tan That Every Woman Needs To Know

June 19, 2018 by Lisa Fogarty
It happens to the best of us.


5 Night Creams That Work Better Than Botox

June 19, 2018 by Emily Belfiore
They're THAT good!


We Found The World’s Best Anti-Aging Moisturizer At Target

June 19, 2018 by Emily Belfiore
You'll definitely want to stock up on this!


This Nourishing Oil Will Help Make Your Eyelashes And Eyebrows Look Fuller

If you look at women with long lashes and full ...