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Beyoncé Shines In A Gold Sequin Gown For Her Whiskey Event—After Fans Called Her Out For Always Trying To 'Sell Something'

October 1, 2024 by Marissa Matozzo
shefinds | Celebrity
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Beyoncé glimmered in a stunning gold Gucci gown while promoting her SirDavis whiskey in Paris this week. The Grammy winner and style icon, 43, donned a curve-hugging, plunging dress from the luxury Italian fashion house and paired it with matching platform heels and a bespoke, shimmering, 3D-printed whiskey bottle-shaped bag. Soon after the event, Beyoncé shared photos of her outfit in posts for her 315 million Instagram followers.

This comes one month after the “Texas Hold ‘Em” singer was slammed for choosing her birthday (September 4th) to share a promotional video for her whiskey line with her fans.

 

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Beyoncé Glistens In Gold Gucci Dress With An Ultra-Plunging Neckline While Promoting SirDavis Whiskey

While countless devotees were understandably excited that the "16 Carriages" singer was the latest celeb to step into the lucrative alcohol business, many others were "disappointed" that she chose to promote it on her b-day, as it suggested that Beyoncé only wanted to engage with her fans when she had something to promote.

To complete her above glittery gold get-up, the mom of three carried her CHRISHABANA bag and added a shiny wristlet, dangly earrings and rings. Beyoncé wore her platinum blonde tresses in a bouncy, voluminous and Old Hollywood-inspired bob with a deep side part. As for her makeup look, the "Irreplaceable" artist sported winged black liner, lush lashes, rosy blush on her high cheekbones and a glossy nude pout.  

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In the new photos and videos, the former Destiny's Child member can be seen posing with her whiskey in an elegant venue with the Eiffel Tower seen behind her through a window.

SirDavis is blended and bottled in Queen Bey's home state of Texas, and officially became available for fans to buy earlier last month.

 
 
 
 
 
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Her husband Jay-Z and longtime collaborator Kelly Rowland also made appearances.

In a different video from early September, Beyoncé explained: “I like my whisky with a bite.”

The Cécred founder continued, adding: “I want you to try something for the first time. Satisfy your curiosity. Make it a night to remember. Lock eyes with the unknown and toast to the new. And when the dust settles, let the memories pour.”    

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"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," Beyoncé said in a press release back in August, which is when fans could place their pre-orders.

She added: "When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy."    

Author:

Former Senior Staff Writer

Marissa is a Brooklyn-based journalist and former senior staff writer at SheFinds, specializing in pop culture, entertainment, and lifestyle topics. She crafted engaging, SEO-driven content on celebrity style, entertainment news, beauty trends, and wellness. Her work, including red carpet coverage and features on fashion, music, film, and NYC culture, has appeared in PAPER Magazine, Paste Magazine, The Knockturnal, Bandsintown, and more. When not writing, you can find her with her nose in a great book, at an indie concert, vintage shopping or visiting the best coffeeshops in NYC.

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