Burger King just launched a dollar menu yesterday!
The company announced that it would be launching the “$1 Your Way” menu last week–and it’s now here! This is huge amid an economic recession and an otherwise crappy year of constant disappointments. We needed the boost.
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The company just released four menu items for the undeniable price of $1: a bacon cheeseburger, a Chicken Jr. sandwich, fries and a soft drink.
As many Americans struggle to make ends meet amid the Covid-19 crisis, the new value menu couldn't come at a better time. The fast food chain has even been sending random customers $1 through Venmo to promote the new menu!
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On Monday December 21st, the fast food chain's chief marketing officer Ellie Doty told Business Insider, "The dollar menu is back," and revealing that the bargain items would be available on Monday December 28th.
She added that customers "have really, really missed it." Indeed!
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"It's important for us to be offering everyday value that's consistent and easy for the guests to understand, and that doesn't require them to jump through a lot of hoops to access it," Doty told the publication.
If you recall, dollar menus have been scarce in recent years. McDonald's killed its Dollar Menu in 2013. Here's hoping that 2021 bring us more (much-needed) value menus!
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