7 Concealers Every Woman Over 30 Should Be Using

April 19, 2018 by Emily Belfiore
shefinds | beauty

A good concealer can go a long way. This essential beauty product has the power to hide everything–literally, everything like under-eye bags, dark circles, pimples, dark spots, redness, wrinkles, and every other skincare concern under the sun. And, if you’re using the right formula for your skin, it can make you look instantly younger, too!

Concealer Tips And Tricks

But, before you even think about applying concealer, Streeters makeup artist STOJ says that you need to make sure that your skin is prepped properly first. “I like to apply a hydrating facial sheet mask to my clients face while they have their hair styled. This gives my client added hydration before I apply any makeup,” she tells SheFinds. “Trust me, by staying hydrated you will reduce the appearance of wrinkles!”

Concealer For Dark Circles

When it comes to concealing dark circles, which is something everyone over 30 hates having to deal with, STOJ always reaches for Laura Mercier’s Secret Camouflage Concealer. “[It’s] a great concealer. I love the two shades. Great for covering up dark under eye circles. Perfect to cover the skins undertone,” she says.

Best Concealers For Women Over 30

If you find that your skin needs a little bit more touching up than it normally does, try one of these amazing concealers:

Skin Concealer

Maybelline Superstay Better Skin Concealer ($6.19)


This 2-in-1 concealer features acetyl c, an ingredient known for its antioxidant benefits. Its formula instantly provides all-day flawless correction and reduces the appearance of dark circles, spots and imperfections. 

maybelline instant age rewind dark circles concealer

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer ($7.09)


This super-concentrated treatment concealer uses a micro-corrector applicator to help instantly erase dark circles and fine lines. It's infused with goji berry and Haloxyl™, which work together to improve brightness and add luminosity to the under-eye area. 

bareminerals bareskin complete coverage concealer

Bareminerals Bareskin Complete Coverage Concealer ($19.99)


Formulated with antioxidant-rich lilac plant stem cells and hydrating humectants, this multi-tasking concealer uses high-definition mineral optics to counteract shadows and gives the skin a brightened, lustrous finish. Its silky smooth and nourishing formula glides effortlessly over fine lines, leaving the skin looking fresh and flawless all day. 

estee lauder double wear stay in place flawless concealer

Estée Lauder Double Wear Stay-In-Place Flawless Wear Concealer ($28.00)


This 15-hour, oil-free, lightweight formula works all day to keep your complexion looking even, brighter, and more radiant. It's extremely blendable and budge-proof that's formulated minerals and emollients that condition the skin and keep it smooth. 

Bobbi Brown Instant Full Cover Concealer

Bobbi Brown Instant Full Cover Concealer ($30.00)


This concentrated, highly-pigmented concealer visibly brightens stubborn under-eye darkness while softening hollows and tired lines in an instant. Not only does it make your dark circles disappear, but its formula is also long-lasting and holds up against water, sweat, and humidity. 

nars soft matte complete concealer

NARS Soft Matte Complete Concealer ($30.00)


This full-coverage concealer blurs imperfections to keep the skin look smooth with its soft-matte, natural-looking finish. It's formulated with the brand's Optimal Diffusion Powder, which transforms the look of skin by blurring imperfections with light-diffusing spheres, and skin-caring ingredients like collagen-boosting peptides and hyaluronic acid, which reduce the appearance of wrinkles and pores. Oh, and there's also a blend of antioxidants (vitamins A & C) in there as well, and those help keep the skin protected from UV rays. 

laura mercier secret camouflage concealer

Laura Mercier Secret Camouflage Concealer ($35.00) 


This is STOJ's favorite concealer for a reason. It offers two shades that are geared to address your tone and imperfections with its natural-looking, longer-lasting coverage. One shade is formulated to match skin’s depth of color, while the other matches skin’s undertone, allowing the wearer to custom-blend their own perfect concealer shade. It's also formulated with soothing aloe and chamomile extracts and skin-conditioning vitamins A, C, and E, making it perfect for every skin type. 

SheFinds receives commissions for purchases made through the links in this post.


Associate Editor

Emily is SheFinds' resident beauty expert and pop culture enthusiast. In addition to covering the latest trends and developments in the beauty/skincare industry and reporting the latest on your favorite celebrities, Emily also contributes to SheFinds' fashion and weight loss/wellness sections. You can reach her at [email protected]

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