Disney+ and Hulu subscribers are frustrated after the streaming company announced another round of price increases, with some customers questioning how much longer they can justify paying for the services.
The latest hikes have made the ad-free Premium plans noticeably more expensive, leaving some viewers threatening to cancel their subscriptions altogether. For fans who feel like streaming costs are getting out of hand, the latest announcement may be the final straw. Read more about the price increases and how subscribers are reacting below.
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Disney+ And Hulu Increase Premium Subscription Prices Again
On September 23rd, Disney announced that it was raising prices across several Disney+ and Hulu subscription plans, marking another increase just one year after the services' previous price hike. The biggest jump affected the ad-free Premium plans, which both went from $18.99 to $21.49 per month.
The Disney+ and Hulu Premium bundle also reportedly increased from $19.99 to $21.99 per month. Even the ad-supported standalone plans went up, rising from $11.99 to $12.49 per month. The only option that avoided an increase was the ad-supported Disney+ and Hulu bundle, which remains $12.99 per month. The new prices took effect for new subscribers immediately, while existing customers began seeing the changes on their next billing cycle.
Disney+ And Hulu Customers Threaten To Cancel Over Higher Prices
The latest announcement has not gone over well with some subscribers, many of whom are frustrated by the growing cost of streaming services. With Disney+ and Hulu becoming more expensive once again, some customers are questioning whether the content is worth the increasingly high monthly fees.
For others, the latest price hike is simply too much, with some threatening to cancel their Premium subscriptions rather than continue paying more every year.
"Entertainment keeps taking a bigger share of the budget while everything else is getting more expensive too," wrote a Reddit user. "How many streaming services are you still paying for year-round, and which one would you cancel first?"
"I just canceled once again," echoed another. "I only ever grab it on promotion. These rate hikes are out of control."
"Streaming was supposed to replace cable," a user commented. "So why does it keep getting more expensive?"
"Corporate executives are trying to fill their wallets," added another.
