Kendall Jenner is turning up the heat in her latest campaign for 818 Tequila, stripping down for a cheeky new advertisement that puts the spotlight on her liquor brand.
The supermodel, who is currently dating actor Jacob Elordi, stars in a playful promotional video for 818 Tequila, where she appears nearly nude while wandering through a lush green field and carrying a basket filled with flowers and bottles of her tequila to cover herself.
Throughout the campaign, Jenner is seen picking fruit from trees and serving glasses of tequila while hiding behind tall grass, embracing the ad’s natural, stripped-down aesthetic.
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In the final moments of the commercial, the 31-year-old switches things up by appearing in a chic white off-the-shoulder mini dress. Holding a glass of tequila against a backdrop of greenery and a glowing sunset, she delivers the playful line, "Not naked at all."
For her beauty look, Jenner kept things understated with a matte brown lip liner, subtle brown eyeshadow, and filled-in eyebrows. Her dark hair was worn down in a sleek middle part.
The campaign's voiceover plays on the idea of keeping things natural, drawing a comparison between the tequila's ingredients and Jenner's barely-there look.
"Some things don't need dressing up. They're better stripped down, closer to their natural state," the narrator says. "818 Tequila is the same way. No added flavors. No added sweeteners. Nothing artificial. It's practically naked, which means Kendall Jenner is..."
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Kendall Says She's 'Proud' Of Her Alcohol Brand
The drink is made using Agave Azul, water, and yeast, without any added flavors or sweeteners.
Jenner founded 818 Tequila in 2021 and has continued to promote the brand through high-profile campaigns and creative marketing.
"We've spent years developing a tequila and a brand we're really proud of," Jenner said in a press release.
"We wanted to do something unexpected that would make people look twice," she continued. "We're playing with expectations and having a little fun with the idea of baring it all, but ultimately, we're putting the spotlight where it belongs: on the tequila."
