beauty

Diptyque’s New Genderless Fragrance Is Changing The Beauty Industry In A Big Way

May 1, 2019 by Justine Schwartz
shefinds | beauty

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Diptyque just launched the first scent for women, men and the non-binary, non-confirming in between!

There are several unisex fragrances on the market, but Diptyque’s will be the first-ever to be marketed as “genderless.”

Eau de Minthe ($175 for 75ml) contains Cascade Mint, a new hybrid plant created exclusively for the brand in the Cascade Mountains of Oregon. It starts off masculine at first spritz but dries down to a green and earthy scent throughout the day, hence its genderless appeal.

The perfume also contains “lively floral notes of Geranium, Rose Oxide and Patchouli,” according to the release.

Eau de Minthe launches on Diptyque’s site and select retailers tomorrow, May 2.

 

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Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected].

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