When it comes to eye makeup, the right technique can brighten and lift your entire look—but the wrong one can do just the opposite. Beauty experts warn that many mature women unknowingly make a common eyeshadow mistake that can actually emphasize fine lines and wrinkles rather than concealing them. The good news? With a few simple adjustments, you can keep your eyes looking youthful, smooth, and radiant. Here’s the one mistake to avoid—and what to do instead.
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Avoid Using Glittery, Sparkly Eyeshadows
While there's nothing wrong with a little shimmer to emphasize your peepers, Kerrin Jackson, celebrity, film and television makeup artist and creator of The Makeup Refinery blog, warns that ultra-glistening or shimmering eyeshadows can draw attention to wrinkles.
Choosing a sparkly eyeshadow, and "applying it with a heavy hand can tend to create a skull-like shadow in your eye socket," Jackson says.
She recommends "using a warmer tone eyeshadow instead," and "keeping the application to a wash over the lid instead of a strong definition in the crease line." This can then help your peepers look brighter, bigger, more awake and noticeable.
Destiny McGill, celebrity makeup artist and Day Spa Owner of Lavish Life Studio, agrees and adds that "glittery or shimmery eye shadows really settle into the wrinkles and draw attention to them." Instead, she recommends "choosing a matte, neutral eyeshadow." Will do!
The Bottom Line
In short, while glittery or sparkly eyeshadows may seem fun and youthful, they can actually do the opposite by settling into fine lines and highlighting wrinkles. By swapping heavy shimmer for matte or softly luminous neutral shades, and applying them with a lighter touch, you can create an elegant, lifted look that enhances your natural beauty. Remember—less is more, and with the right techniques, your eyes can remain one of your most radiant features at any age.
