Forever 21 has released a limited-edition collection with the United States Postal Service, and it’s already a bestseller of the season.
Items from the line, such as a zippered clutch with the Priority Mail logo, have already sold out, a rep for the brand confirms.
The #F21xUSPS spring/summer collection features tube tops, bike shorts, tracksuit, windbreakers and more. Priced $14.90 to $54.90, the collection uses USPS branding such as “Express” and “Official Use” logos, which will generate revenue for the mail service provider.
“The collaboration will generate royalty revenue for the Postal Service and build brand awareness among a younger audience,” USPS’s brand marketing executive Chris Karpenko explains.
The 12-piece collection is already being well-received by Forever 21’s millennial audience. Many items are listed as “best sellers” on the landing page for the collaboration, in addition to those that have sold out completely. Shop now: