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Fans Are Outraged After Gwyneth Paltrow And Her 21-Year-Old Daughter Star In Gap’s New Fall Campaign: ‘Age Of The Nepo Baby’

October 3, 2025 by Mariam Qayum
shefinds | Celebrity
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The apple doesn’t fall far from the tree! Gwyneth Paltrow and her daughter stunned in a new surprise campaign for GapStudio, looking like twinning icons.

It marks the first-ever fashion campaign for the mother-daughter duo, who posed together in standout pieces from the collection. In one photo, the Gwyn founder sports a denim two-piece look, featuring subtly flared jeans, a denim jacket trimmed with fur at the collar, and sleek black shoes as she sits gracefully on a stool.

Beside her, Apple stuns in a button-up denim midi dress styled with leather platform boots, perfectly complementing her mom’s ensemble.

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Gwyneth Paltrow and Apple Martin Star in Gap's New Fall Campaign

In a press release, Gap President & CEO Mark Breitbard revealed, “Gap has always been known for campaigns that bridge generations and shape cultures. Partnering with Gwyneth and Apple continues that legacy, offering a fresh perspective on timeless design.”

While Apple is gradually stepping into the spotlight, she’s already faced criticism, including entitled behavior at a prestigious ball. Luckily, she’s learning from her mom how to navigate the public eye with grace.

"I feel like I'm finally getting to the place where I don't really care what people think. She influenced me," she said to Vogue.⁠

Of course, social media didn’t hold back when it came to the nepotism, as they shared their reactions online.

“She looks great, but I’m so tired of this “Age of the Nepo Baby” in the fashion industry!!!!” Said one user. A second wrote, “Why do celebrity kids have to mimic their parents?” A third commented, “Parents with benefits.”

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Apple Martin Faces Backlash for Modeling Gigs

Just recently, Apple scored a fresh modeling gig with luxury brand Self-Portrait.

On Tuesday, Sept. 9, the fashion house announced its collaboration with Chris Martin's daughter, unveiling the news through a series of mirror selfies captured by Apple herself. In one look, she rocked red pocketed shorts with button details, paired with a crisp white T-shirt. In another video, shot in the self-portrait style, she switched into classic jeans with the same baby tee featuring black hems, casually seated on the floor.

Social media users took to Self-Portrait’s Instagram comment section to express their thoughts on the brand choosing a nepo baby as the new Miss Self-Portrait.

“NEPO makes me sick,” said one fan. Another user commented, “I’m shocked. A celebrity’s child who wants to be a model.” A third wrote, “Nepotism at its finest.” A fourth commented, “Just another nepo baby.” Someone else sarcastically said, “Another celebrity child being a model. Nepo baby. No way.”

Author:

Editorial Assistant

Mariam is an Editorial Assistant and writer at SheFinds, covering everything from style and beauty to health and wellness. Splitting her time between New York and Philadelphia, she brings a sharp eye for trends and a passion for storytelling to the digital space. With a strong editorial background, she’s always exploring the latest in fashion, skincare, and wellness. When she’s not writing or pitching, you’ll find her in the kitchen experimenting with new recipes or planning her next travel adventure. You can reach Mariam at mariam@shefinds.com.

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