Hailey Bieber is kicking off summer in style—and promoting her latest Rhode launch while she’s at it.
On June 2, the Rhode founder shared a carousel of sun-soaked photos showcasing the brand’s upcoming summer collection, which includes new bronzers, milky shimmers, and limited-edition peptide lip tints. Staying on theme with the collection’s warm, bronzed aesthetic, Hailey modeled a mocha-brown bikini that quickly caught fans’ attention.
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Hailey Bieber Wows In A Mocha Brown Bikini
The look featured a classic triangle bikini top paired with matching tie-side thong bottoms.
She layered the swimsuit with a coordinating cropped cover-up shirt worn open, allowing her toned abs to take center stage. Posing poolside and lounging on the sand, Bieber kept the rest of her look effortlessly minimal with a nude lip, glowing skin, and her signature clean-girl makeup.
She captioned the post, "hop in guys it's a @rhode summer. coming June 9th."
Fans flooded the comments section with praise for both the collection and Bieber's beachy look. "Justin is so lucky," one fan wrote, while another agreed, "He is one lucky man."
Others focused on her style, with one commenter saying, "Brown looks so good on you," while another declared her "the most beautiful in the world."
In a separate post, the 29-year-old shared a collage of images from the same photoshoot and appeared to reveal a subtle new tattoo. While posing on her stomach in the brown bikini, a tiny "22" could be seen inked along her ribcage.
Fans quickly speculated about the meaning behind the number. Some believe it could be a tribute to her birthday, November 22, while others think it may reference the August 22 birthday of her son, Jack Blues Bieber, whom she shares with husband Justin Bieber.
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Hailey Bieber Reflects On The 'Biggest Changes' In Her Life
The post comes shortly after the model reflected on one of the busiest and most transformative periods of her life. In an interview with Time, she opened up about balancing motherhood with major business milestones.
"Selling my company in the first year of also having a child, there's a lot of change happening at once," she said. "Becoming a mom is, so far in my life, the biggest change I've ever been through."
Hailey explained that navigating motherhood while simultaneously managing significant career growth pushed her in new ways. "I felt really stretched in a lot of ways," she admitted. Looking back, however, Bieber says she wouldn't change a thing. "As many ups and downs as there were, as hard as it was for me to do all these major things at one time, I really feel like it strengthened me in a lot of ways," she said.
