Skip to main content
Kim Kardashian at Kering's Caring for Women Dinner in Capri leggings.
Madonna in blue mini dress and metallic boots at Met Gala.
Taylor Swift boarding private jet in 2024.

Celebrity

Hailey Bieber Just Went Makeup-Free On Instagram—And Our Jaws Dropped!

August 15, 2023 by Marissa Matozzo
shefinds | Celebrity
Featured image

Hailey Bieber recently sparked an exciting new beauty trend called ‘strawberry girl’ makeup and fans can’t get enough. The aim of the look is to give your cheeks a rosy, freckled complexion that seems as if you’ve been spending all day in the sun, without any damage, of course!

On BeautyTok, this no-makeup makeup look is especially popular, with fans trying to recreate the supple, radiant glow that Bieber’s skin had in her August 1st round-up of new selfies. In a series of new bare-faced shots posted to Instagram, Bieber flaunted this look with brushed-up, feathery brows and curled lashes while showing off her dewy, sun-kissed skin.

Bieber’s followers were mesmerized by her fresh-faced beauty, further solidifying the Rhode mogul’s status as a beauty and style icon.

 

Hailey Bieber Shows Off Radiant, Rosy ‘Strawberry Girl’ Skin In New Au Naturel Instagram Selfies

Bieber, who helped popularize beauty trends like ‘glazed donut’ skin and nails as well as ‘latte makeup,’ is no stranger to a stunning, easy-to-recreate look with a memorable name. To kick off the last month of summer, the model, 26, uploaded several selfies for her 50.1 million followers that put her rosy skin on full display as she posed in bed, outside in the sunlight, with her dog and also in front of a mirror while rocking a 90s lacy white slip dress.

In her caption, the Vogue cover girl wrote: “strawberry girl summer” with a cute strawberry emoji. Her post racked up well over 2 million likes and thousands of comments from fans who wanted to channel her rosy cheeks with their own takes on the ‘strawberry girl’ trend. “So gorg!” one wrote with heart-eye emojis as another added: “love it wow.”

 


Three days later, the trendsetter headed to IG again and shared three more selfies that highlighted her natural beauty. This time, she rocked solely a bit of blush on her high cheekbones, subtle eyeliner, mascara and a touch of lip gloss. She used another strawberry emoji and lipstick kiss to caption her upload.

On August 12th, Bieber told fans that she was watching Sex and the City for the very first time, and she shared another round-up of more glowing, gorgeous and strawberry girl selfies. In many of Bieber’s shots, she seems to apply red blush to spots that the sun would naturally touch, such as the apples of her cheeks and bridge of her nose.

 

 


We’re def trying strawberry girl makeup before summer is over!

 

 

Author:

Former Senior Staff Writer

Marissa is a Brooklyn-based journalist and former senior staff writer at SheFinds, specializing in pop culture, entertainment, and lifestyle topics. She crafted engaging, SEO-driven content on celebrity style, entertainment news, beauty trends, and wellness. Her work, including red carpet coverage and features on fashion, music, film, and NYC culture, has appeared in PAPER Magazine, Paste Magazine, The Knockturnal, Bandsintown, and more. When not writing, you can find her with her nose in a great book, at an indie concert, vintage shopping or visiting the best coffeeshops in NYC.

Vittoria Ceretti and Leonardo DiCaprio at a red carpet event.
Emma Stone attending the Annual Actor Awards.
Salma Hayek at the 12th Annual Breakthrough Prize Ceremony.
Kate Middleton during a formal state visit.
Ariana Grande at the Golden Globes looking glamorous.
Kylie Jenner showcasing Superfine tailoring at the Met Gala 2025.
Taylor Swift and Travis Kelce together at an event.
Ivanka Trump and Jared Kushner attending a public event.
Brad Pitt and Ines De Ramon at F1 movie premiere.
Bad Bunny performing at the Grammys in stylish attire.
Angelina Jolie receiving the Trophee Chopard Award.
Selena Gomez at the 3rd Annual Rare Impact Fund Benefit.
Brad Pitt and Ines De Ramon at F1 World Premiere.
Queen Camilla with Prince Harry and Meghan Markle at an event.
Travis Kelce and Taylor Swift share a moment together.
Barack and Michelle Obama with daughters Malia and Sasha.
Britney Spears at the 4th Annual Hollywood Beauty Awards.
Savannah Guthrie hosting the Today Show.
Beyoncé and Jay-Z attending a public event together.
Reese Witherspoon promoting Apple TV's "The Last Thing He Told Me."
Vittoria Ceretti and Leonardo DiCaprio at a red carpet event.
Emma Stone attending the Annual Actor Awards.
Salma Hayek at the 12th Annual Breakthrough Prize Ceremony.
Kate Middleton during a formal state visit.
Ariana Grande at the Golden Globes looking glamorous.
Kylie Jenner showcasing Superfine tailoring at the Met Gala 2025.
Taylor Swift and Travis Kelce together at an event.
Ivanka Trump and Jared Kushner attending a public event.
Brad Pitt and Ines De Ramon at F1 movie premiere.
Bad Bunny performing at the Grammys in stylish attire.
Angelina Jolie receiving the Trophee Chopard Award.
Selena Gomez at the 3rd Annual Rare Impact Fund Benefit.
Brad Pitt and Ines De Ramon at F1 World Premiere.
Queen Camilla with Prince Harry and Meghan Markle at an event.
Travis Kelce and Taylor Swift share a moment together.
Barack and Michelle Obama with daughters Malia and Sasha.
Britney Spears at the 4th Annual Hollywood Beauty Awards.
Savannah Guthrie hosting the Today Show.
Beyoncé and Jay-Z attending a public event together.
Reese Witherspoon promoting Apple TV's "The Last Thing He Told Me."