‘Today’ Fans Are Emotional As Jenna Bush Hager Announces Exciting Career News: ‘You Deserve Every Moment Of This’
July 20, 2025 by Maria Pierides
2025 is shaping up to be a great year for Jenna Bush Hager, as she just announced the launch of her very own publishing company, Thousand Voices Books. Seems like the perfect next step for the Jenna’s Book Club founder!
The 43-year-old Today co-host shared the news about her latest venture with fans on social media, and they were predictably emotional and excited by her post!
On July 17th, the Today with Jenna and Friends co-host shared a video of herself dressed in a black top and off-white cardigan, visibly emotional while reading the first page of a book, most likely one from her new company.
She had Taylor Swift’s “You Belong With Me” playing on top of it, adding even more emotion to the proceedings. The video was accompanied by text which read: “‘You look happier.’ ‘Thanks, I started my dream company publishing books and our Instagram just launched today!!'”
Thousand Voices Books shared its own post on Instagram, which included a quote from Jenna herself. “The mission of Thousand Voices Books is to pull up seats to the table for writers of all genres, from all walks of life,” Jenna said. She added: “We’re so excited to discover emerging talent from all over the world and share their stories with as many readers as possible.”
The mom-of-three has been championing good books for many years now through her wildly popular book club, so starting her own publishing company totally makes sense.
Jenna’s not just a reader though, she’s a writer too! She has co-written several books with her twin sister Barbara Bush and mom Laura Bush, and also penned the best-selling essay collection Everything Beautiful in Its Time: Seasons of Love and Loss, inspired by her family and life stories.
Launching Thousand Voices Books feels like a natural next chapter not just for Jenna, but for the thousands of readers who have looked forward to her picks over the years. And it’s not surprising to see that her fans are supporting her wholeheartedly!