A few simple makeup tricks can make a big difference when it comes to defining your eyes and creating a brighter, more lifted appearance. As we age, the delicate skin around our eyes naturally changes, and techniques that worked beautifully in our 20s and 30s may not deliver quite the same results today. But that doesn’t mean you need to overhaul your entire makeup routine or spend a fortune on new products. Sometimes, all it takes is adjusting where you apply eyeliner, choosing a softer eyeshadow shade, or rethinking how you use mascara to make your eyes look more open and refreshed.
Women over 60 know that great makeup isn’t about hiding your age—it’s about enhancing the features you already love. And when it comes to making your eyes appear bigger and more lifted, a few clever techniques can work wonders without requiring a professional makeup artist’s skills. Whether you’re dealing with hooded lids, sparse lashes, or simply want to bring more attention to your eyes, these four easy makeup tricks are worth adding to your beauty routine.
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1. Nude Eyeliner on the Lower Waterline
One of the easiest ways to make your eyes appear bigger and brighter is to apply a nude eyeliner along your lower waterline. Unlike dark eyeliner, which can make the eyes appear smaller when applied along the inner rim, a nude pencil helps create the illusion of a more open, wide-awake eye. The trick is to choose a soft beige or peachy nude shade that complements your skin tone rather than a stark white, which can sometimes look harsh. This subtle technique is especially flattering for women over 60 because it adds brightness without emphasizing fine lines or drawing attention to changes in skin texture.
2. Mascara Concentrated on the Outer Upper Lashes
Mascara is one of the simplest ways to make your eyes stand out, but where you apply it can make a noticeable difference. Instead of coating every lash with the same amount of product, try concentrating a little extra mascara on the outer third of your upper lashes. This technique creates a subtle, elongated effect that draws the eyes outward and upward, making them appear more lifted. For the best results, curl your lashes first, then use a lengthening mascara and gently sweep the wand toward your temples as you coat the outer lashes.
3. Soft, Lifted Wing With Brown Eyeliner
A dramatic black cat eye can be beautiful, but a softer brown eyeliner may be even more flattering when you're looking to create a lifted effect without overwhelming your eyes. Brown eyeliner provides definition while looking a little less harsh than black, making it a great option for everyday makeup. Instead of drawing a thick line across your entire upper lash line, keep the liner thin and close to your lashes, gradually extending it slightly upward at the outer corner.
4. Matte Neutral Eyeshadow Blended Above the Crease
As we age, changes in the skin around our eyes can make the natural eyelid crease less visible, especially if you have hooded lids. One clever way to create the appearance of more lid space is to apply a matte neutral eyeshadow slightly above your natural crease. Choose a soft taupe, warm brown, or muted beige shade that's a little deeper than your skin tone, and use a fluffy blending brush to sweep the color gently upward and outward. This creates a subtle shadow that adds dimension and gives the illusion of a higher crease and more lifted eyes.
