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Fans Call Kendall Jenner The 'Classiest' Kardashian-Jenner As She Wows In A Lace-Up Gown For New L'Oréal Ad: 'Breathtakingly Beautiful'

September 8, 2025 by Maria Pierides
shefinds | Celebrity
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Kendall Jenner has fronted her fair share of ad campaigns over the years – but her latest one for L’Oréal might just be one of the most memorable!

The 818 Tequila founder and longtime L’Oréal Paris ambassador stars in the striking new campaign for the brand’s limited-edition collaboration with Mugler. The collection is a big deal for the fashion and beauty world, as it marks Mugler’s first foray back into makeup in 15 years.

Featuring bold new color cosmetics, the drop continues L’Oréal Paris’ tradition of teaming up with high-fashion houses, following past collaborations with Balmain in 2017, Isabel Marant in 2018, Karl Lagerfeld in 2019, and Elie Saab in 2021.

 

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Kendall Jenner Wears A Jaw-Dropping Black And White Mugler Gown In New L’Oréal Ad

In the sizzling ad campaign, which was shot in Paris and directed by Colin Solal Cardo, the Kardashians star can be seen modelling a number of high-fashion looks, with bold makeup from L’Oréal applied expertly by makeup artist Mary Phillips, who has worked with Kendall and other A-listers for many years.

Kendall rocks many fierce and fabulous looks in the campaign, but one favorite is the jaw-dropping black and white Mugler lace-up gown, which features daring cutouts and impossibly high slits. Check out some more pics here. Kendall’s hair was swept into a sleek updo, putting the spotlight on her dramatic makeup which was finished off with a deep, bold red lip.

Another striking look sees the Victoria’s Secret model rocking a dramatic black backless gown with a high neck and multicolored feathers that fan out across the back. The vibrant feathers were echoed in her multicolored eyeshadow, paired with a softer pink lip for balance.

@lorealparis The beauty of transformation, embodied by @Kendall Jenner for L’Oréal Paris x @Mugler – SOFT GLOW CUSHION ILLUSION 4 MAGNETIC RADIANT STICK CRYSTAL POWER MATTE LIPSTICK NUDE 03 Photographer Print: Txema Yeste Photographer Digital: Diego Armando  Makeup Creative Direction: Harold James, L’Oréal Paris Global Makeup Artist Makeup Artist: Mary Phillips
Hair: Stephane Lancien – #LOrealParisxMugler #LOrealParis #LOrealParisMakeUp ♬ original sound – L’Oréal Paris

Fan Comments

The ad campaign was a huge hit with Kendall’s fans, as expected. “Gorgeous,” raved one fan on a video which Kendall shared with her 286M Instagram followers on September 1st, followed by three red heart emojis. “Wow!” exclaimed a second, followed by the red heart and heart eyes emoji, as a third said they were “speechless,” followed by the heart on fire emoji.

“Epic,” praised a fourth fan, followed by several fire emojis, while a fifth said she was “iconic,” and a sixth said she was “the classiest.” “No words but perfection,” a seventh chimed in, followed by the fire and hand clapping emojis, as an eighth said she was “breathtakingly beautiful,” followed by three white heart emojis.

Author:

Senior Celebrity Writer

Maria has spent the last decade writing about entertainment, fashion, and lifestyle for online and print publications all around the globe – including InStyle, OK!, and The Mirror. At SheFinds, Maria covers breaking celebrity news, red carpet looks, celebrity transformations, A-list couples, and has a watchful eye on celebrity social media accounts. You can reach her at contactmariapierides@gmail.com

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