Celebrities are always one step ahead of us when it comes to their skincare routines, especially Kim Kardashian. Her regimen consists of only the finest products from high-end brands, which explains why her skin is always glowing and free of fine lines and wrinkles. Knowing that Kim has access to all of these amazing skincare products, you can imagine how shocked we were to find out that she uses this $10 retinol serum! The KKW Beauty founder swears by The Ordinary’s Granactive Retinoid 2% Emulsion serum, which she says “slow down the aging process.”
The affordable anti-aging serum is a retinoid active that helps reduce the visible signs aging without irritating or drying the skin, thanks to its blend of retinol and gentle retinoid. It’s lightweight, has a luxurious silky texture and layers well, making it the perfect addition to your skincare routine if you use multiple products.
Kim K. isn’t the only one that loves this product. It’s also got tons of 5-star reviews on Sephora.com. “I have been wanting to get into retinoids for a while now but I was always nervous. When I got this, I started using it right away and I noticed it wasn't too drying or scary. There were no adverse effects. It made the lines on my face less visible and I can't wait to use it more,” njohnston said of the product, who also called it an “approachable and affordable option.”
“I use this every other night and wake up to clearer, smoother skin than I thought possible. My skin is fairly sensitive and oily and this retinoid isn't irritating at all,” irishprincess1 wrote.
“I have used this every night for almost a year now and it has made the texture of my skin so much smoother. I have noticed a difference in the size of my pores and I don't break out quite so much using this product. I have acne prone skin and I have realized that nothing will ever work 100% like I would want it to, but I do notice the improvement in tone and texture when using this,” says Ssparrow9.
“I have been using The Ordinary products for about a year now. I was so excited when they announced they would be sold on Sephora! Two of my favorites in one place! I love the Retinoid so much! The bottles last soooo long, which is awesome, it makes your skin feel so smooth and helps keep acne at bay. I have suffered from acne since I was a teen and nothing usually helped. I have tried some of their other products solely to try to help with acne, but this is the best one. Plus the price tag you CANNOT beat. So many other products are marked up by way too much, but you get what you pay for here and it works. I highly recommend this brand and trying other products, too! I love the Rosehip oil they sell and they have some great Acids :) I hope this review helps someone, because without this brand I'd be overpaying for all of my skincare and not getting nearly the same results,” emcolville said of the “wonderful” product!
It’s not every day that a celebrity like Kim Kardashian gives their stamp of approval to an affordable skincare product—so you know that The Ordinary’s Granactive Retinoid 2% Emulsion serum has to be good! Now, we’ll be $10 closer to getting Kim’s glowing and flawless skin!
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