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Health

A Neuroscientist Warns Women Over 50 To Avoid These Mistakes To 'Protect' Their Brain And Memory: Negative Self-Talk, More

February 26, 2025 by Mariam Qayum
shefinds | Health
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Maintaining brain health and mental well-being is about more than just diet—it also involves daily habits, mindsets, and lifestyle choices. Many people unknowingly make mistakes that can negatively impact memory, focus, and cognitive function over time. From negative self-talk to chronic stress, certain behaviors can accelerate cognitive decline.

@emonthebrain 3 things I avoid doing as a neuroscientist & brain coach to protect my brain and mindset #mentalhealthawareness #mindset #neuroscience #wellnessjourney original sound – emily | neuroscientist


Emily, a neuroscientist, consultant, and coach, recently shared three things she avoids doing to “protect” her brain and memory. According to her, things such as gossip/drama, negative self-talk/criticism, and social media breaks are the top culprits. Read on to learn more.

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1. Gossip and Drama

Did you know that constant exposure to negativity can also rewire the brain to focus on fear, worry, and judgment, leading to mental fatigue and emotional exhaustion?

“Being involved in gossip and drama reduces our ability to focus and think logically by increasing activity in the amygdala,” she says. “The amygdala is part of the emotional brain. This and the prefrontal cortex are highly connected, so being negative reduces activity in the logical brain.”

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2. Negative self-talk and criticism

Avoiding negative self-talk and self-criticism helps protect the brain by reducing stress, improving emotional resilience, and supporting cognitive function.

“Negative self-talk and criticism wire the brain to look for what’s wrong rather than what’s right. It also increases stress and anxiety and reduces performance and our ability to achieve our goals. The more that you criticize yourself, the more that you criticize others, so practicing self-forgiveness will also help you to stop doing the first mistake mentioned," Emily advises.

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3. Social media breaks

Have you ever been tempted to scroll through social media while waiting at a red light? Well, little social media breaks like these can “decrease focus and productivity.” The same goes for when you're waiting in line for something or taking a break at work.

Emily says you’re “overstimulating and tiring the brain. You’re also decreasing your ability to be creative because time in silence and boredom is essential for allowing the mind to wander.”

Author:

Editorial Assistant

Mariam is an Editorial Assistant and writer at SheFinds, covering everything from style and beauty to health and wellness. Splitting her time between New York and Philadelphia, she brings a sharp eye for trends and a passion for storytelling to the digital space. With a strong editorial background, she’s always exploring the latest in fashion, skincare, and wellness. When she’s not writing or pitching, you’ll find her in the kitchen experimenting with new recipes or planning her next travel adventure. You can reach Mariam at mariam@shefinds.com.

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Nutrient-rich seeds as a healthy snack alternative
Grocery store aisle with sugar and sweeteners
Enjoying a nutritious lunch in a bright setting
Close-up of steaming spearmint tea with fresh leaves
Frustrated older woman holding her head in distress.
Woman experiencing chest pain, seeking medical attention
Variety of different types of bread on a table.
Woman holding her head in distress or pain.
Woman experiencing joint pain while sitting down.
Assorted drinks from Dunkin', Chick-fil-A, and Starbucks.
Woman adding sugar to a cup of aromatic coffee.
Wooden board with bagels, blueberries, and butter.
Pouring vitamin D into palm for health benefits.
Comparing cooking spray and olive oil in a kitchen.
Older woman taking daily supplements with water
Brazilian dish featuring rice, beans, and chicken.
Handful of dietary supplements for health support
Person checking the time while enjoying breakfast.
Pouring supplement powder into a glass for mixing
Woman exercising outdoors for fitness and wellness