Nordstrom casually launched a new workout line today that features over 50 pieces of convertible studio-to-street gear. The new fitness attire line is in collaboration with Sweaty Betty, a super popular London-based athletic wear brand on a mission to make working out fun.
The exclusive Nordstrom x Sweaty Betty collection of trendy workout clothes features everything from leggings, sports bras, swimsuits, hats, layering tops, and every other gym essential you could possibly imagine–including accessories.
The athletic clothing comes in a variety of fun prints, patterns, styles, and silhouettes “designed with one fundamental goal: to make you feel amazing,” says Sweaty Betty founder, Tamara Hill-Norton in a press release. “I wanted to shake up the activewear market to create clothing for women that want to look good and work out.”
The new Nordstrom x Sweaty Betty collection looks more like a fashion line than a fitness line--a move that was totally intentional. It was designed with transitional fashion in mind so you can wear the workout gear to the gym and out for drinks with your girls after. The overall vibe is relaxed, cool, and stylish and we’re dying to get our hands on every single piece.
Sweaty Betty workout gear isn’t just cute to look at. The gear is extremely practical and functional. For example, the Power Leggings include bum-sculpting fabric technology.
Sweaty Betty Holistic Dress ($145)
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