New York Fashion Week is, without a doubt, a pivotal moment for the fashion industry as it showcases the upcoming collections from top designers and forecasts the trends to come, but one step backstage and it becomes crystal clear that the beauty is just as important as the style.
Our editors had the privilege to go backstage for some of NYFW’s biggest shows and were blown away by the boundary-pushing makeup creations that the industry’s lead artists brought to life. As expected, NYFW Spring/Summer 2020 delivered tons of pastel and floral-inspired looks, but also iterated that a no-makeup makeup glam can generate the same impact as a full-face look.
Keep scrolling to relive some of our favorite NYFW beauty moments, see the trends, and shop the products that the makeup artists used on the models:
Trend 1: But First, Skincare
The models at the Studio 189 SS20 show put their best face forward thanks to Estée Lauder. “The message this season is really around individuality – natural with a bit of a twist – bringing out the beauty of each person," Abrima Erwiah, co-founder of Studio 189, says. Their dewy complexions were done using products like the Revitalizing Supreme+ Global Anti-Aging Cell Power Creme and Revitalizing Supreme+ Global Anti-Aging Wake Up Balm.
Trend 2: Pastel Eyes
"The collection was inspired by rich Bohemia, so I added a pop of pastel to the eyes," Erin Parsons, Maybelline New York's global makeup artist, said of the look. She played off the sorbet-colored sets at Alice + Olivia's Spring/Summer 2020 show using Maybelline's Eyestudio ColorTattoo Metal 24HR Cream Gel Eyeshadow.
Trend 3: Sunkissed Bronzer
“I love to layer bronzer and highlighter together to create a natural, lived-in look – playing with shadow & light to create depth & definition. It’s all about enhancing your natural features, rather than covering them, that’s what the Brock girl is all about," Gucci Westman says of the "romantic-yet-undone" beauty look she created using Westman Atelier's Super Loaded Peau De Soleil.
Trend 4: 4-D Stiletto Nails
CND design lab artist Tracey Lee created the ultimate slim and sleek shape for The Blonds SS20 Moulin Rouge-inspired show. Each nail look, which was painted with CND's Vinylux polishes, paid homage to the most iconic Moulin Rouge scenes and characters and, just like The Blonds collection designs, invited your imagination to run wild.
Trend 5: Deep Side Parts
Hairstylist Orlando Pita parted the models' hair to the right to create a dramatic, asymmetrical look for the Michael Kors SS20 show using styling products from his Orlando Pita Play collection. The Great Inflate Air Whipped Styling Foam providing the flexible hold while the Gloss Up Weightless Polishing Cream added the glossy shine.
Trend 6: Graphic Eyeliner
The models at Cynthia Rowley's SS20 show each rocked a floral design on their eyes using a white liner. You can recreate the look using Stila's Stay All Day Waterproof Liquid Eye Liner, which has the perfect fine marker-like tip and smudge-free formula to nail those loop de loops.
Trend 7: Rock & Roll Eyes
UOMA Beauty's Black Magic Palettes and Afro.Dis.Iac Liquid Eyeliner were used to create the stunning eye moments for the LaQuan Smith and Pyer Moss SS20 shows. “The key to the right gold is using one with a lot of yellow in it. The UOMA Beauty Allure palette has a gold that gives off more light and reflection," makeup lead Daniel Sallstrom said.
Trend 8: Negative Space Nails
“We were inspired by Ulla’s stunning color palette of mossy greens and terracottas, as well as her creative use of gradual flows of colors," Paintbox creative director Mabelyn Martin said, who used the brand's new Nail Lacquers in Like Desire and Like Wild. "Creating a partial outline of the nail with this curvy design gives the nails a sexy edge by exposing the natural nail while slightly framing it with a rich pop of color. Natural hand movements reveal both bare shine and an unexpected graphic detail."
Trend 9: "Ribbon" Ponytails
Sleek ponytails dominated the Kyle + Shahida SS20 runway thanks to the ghd Platinum+ Black Styler. Lead hairstylist Kenna Kennor used the styler to get the hair really sleek and shiny, then strategically sectioned the strands to create the intricate pony.
Trend 10: Dressed Up Eyes
Every model that walked the Marc Jacob SS20 runway had a unique look tailored to their own personality, ranging from smokey eyes, to bedazzled features, and a healthy glow. Lead makeup artist Pat McGrath drew inspiration from the show's dress-up theme and used products like the Velvet Noir Major Volume Mascara, See-quins Glam Glitter Eyeshadow, Highliner Gel Eye Crayon Eyeliner from Marc Jacobs Beauty to nail each look. "It’s really about the characters, everyone being different and having fun," she said.
Trend 11: Bold Brows
The models at the Kate Spade SS20 show had the boldest of brows thanks to Maybelline. Their arches were lightly filled with the Brow Ultra Slim Defining Eyebrow Pencil, while its new BrowFast Sculpt Gel Mascara in Clear, which launches globally in 2020, was used to shape.
Trend 12: Glossy Lids
Makeup lead Diane Kendal got creative to achieve the models' deconstructed glossy lids for the Proenza Schouler SS20 show. She applied the Tattoo Studio Sharpenable Gel Pencil Longwear Eyeliner across models’ lids and then tapped the brand's Baby Lips Moisturizing Lip Balm in Quenched, which was also used for the lips. Kendal then blotted away some of the pigment with a tissue for a “worn in and diffused” effect.
Trend 13: Everyday Glam
Inspired by Rebecca Minkoff’s Spring/Summer 2020 collection made for “every New York woman,” makeup artist Grace Lee created a look that can easily be worn by anyone and everyone. The pro used Maybelline's Dream Urban Cover Flawless Coverage Foundation for a seamless complexion, the Volum' Express The Colossal Mascara for lush lashes, and the Superstay Ink Crayon Lipstick in Stay Exceptional for a blurred mauve lip.
Trend 14: 90s Natural Grunge
Fenty Beauty global makeup artists Priscilla Ono and Hector Espinal embodied two major beauty trends that defined the 90s for the Matthew Adams Dolan SS20 show: natural and grunge. The looks centered around a perfected matte complexion and either featured feathered brows and a nude lip or a dark lip (done using the Mattemoiselle Plush Matte Lipstick in F’n Black) with smudged liner.
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