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Selena Gomez Shows Off Her Natural Beauty In A Promotion Video For Rare Beauty—'She’s Just That Girl!'

May 17, 2023 by Marissa Matozzo
shefinds | Celebrity
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It’s no secret that Selena Gomez is a stunner with or without makeup. The 30-year-old Rare Beauty mogul once again blessed fans’ Instagram feeds with a new video that showed off her au naturel glow and radiant, dewy complexion in a promo clip for her line. As always, Selenators can’t get enough!

The Only Murders in the Building actress uploaded a video for the Rare Beauty IG page that showed her rock a minimal makeup look as she applied her brand‘s ‘Perfect Strokes Universal Volumizing Mascara.’ Gomez opened up about her journey with lash extensions and replacing them with a product that made her feel even more natural and made her lashes look fuller.

 

Selena Gomez’s Natural Beauty Takes Center Stage in Rare Beauty Promo

In the clip, the “Lose You To Love me” hitmaker (who often posts makeup-free selfies for her 455 million IG followers) once again flaunted her supple and flawless skin. For the new video, Gomez slicked back her brunette tresses into a sleek updo, emphasizing her sculpted facial features and shiny gold hoop earrings and studs.

She deemed her mascara to be one of her “proudest creations,” explaining that she used to wear lash extensions and found herself “losing a lot of” her natural lashes. “When I started to create the line and I knew we were going to come up with a mascara, I was like ‘okay well I’m going to stop getting lash extensions and really try to find the right mascara that will help my lashes look full, feel full, but I was also fearful of creating that because it’s a lot of pressure,'” she recalled.

 

 

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A post shared by Selena Gomez (@selenagomez)

Fans Praise Gomez’s Mascara And ‘All-Natural Beauty’

The “My Mind & Me” singer added that she aimed to create a versatile mascara that anyone with “curly lashes, straight-down lashes or sparse lashes” could use, and that she felt confident that she indeed did so.

While many fans in the comment section agreed with this and shared their own experiences with the “amazing” and “reliable” mascara, others were just in awe of her “natural beauty” once again. “Selena’s beauty is so rare like she’s just that girl,” one user wrote as another added that the multi-hyphenate “queen can do it ALL.”

 


“She‘s so grounded and authentic,” someone else commented as another referred to Gomez as their “beauty inspo” and “makeup teacher.” In the post caption, Gomez and her team deemed the mascara to be “a mascara that does it all, for all lash types,” and as seen by many fan comments, they aren’t the only ones who think this.

Soon after this post, Rare Beauty uploaded another video of Gomez with the same minimal makeup, sleek updo, gold jewelry and black tank top as she revealed that the brand’s ‘Positive Light Tinted Moisturizer Broad Spectrum SPF 20’ is back in stock. To complete her look, Gomez added subtle pink lip gloss, rosy blush and her sky-high mascara, once again showing that she doesn’t need much to stun us all!

 

Author:

Former Senior Staff Writer

Marissa is a Brooklyn-based journalist and former senior staff writer at SheFinds, specializing in pop culture, entertainment, and lifestyle topics. She crafted engaging, SEO-driven content on celebrity style, entertainment news, beauty trends, and wellness. Her work, including red carpet coverage and features on fashion, music, film, and NYC culture, has appeared in PAPER Magazine, Paste Magazine, The Knockturnal, Bandsintown, and more. When not writing, you can find her with her nose in a great book, at an indie concert, vintage shopping or visiting the best coffeeshops in NYC.

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