Famous fashion blogger Arielle Noa Charnas of Something Navy is finally getting her very own clothing line, exclusively at Nordstrom, and we finally know the exact launch date! Mark your calendars because the highly anticipated collection will finally be available to shop on Monday, September 24!
Back in February, Arielle announced via Instagram that she has landed a deal for her very own namesake line at the retailer, on the heels of her insanely popular collaboration with Nordstrom’s house brand Treasure & Bond. Considering the Something Navy x Nordstrom collection reportedly drove $1M in sales in just its first weekend, it doesn’t come as a surprise that the massive department store wanted to have Something Navy join their store for good.
After over nine years of being one of the world’s most influential fashion bloggers, Arielle called this moment a dream come true. The collection is long-awaited for both Arielle and her loyal fan-base, who have been shopping the blogger’s looks for years via her site and daily Instagram looks, wondering when she would launch her own label like her contemporaries such as Cupcakes and Cashmere’s Emily Schuman.
Arielle shared the news of her new collection early with her followers and has kept them involved with the design process the entire time. “I wanted to announce now so I can take you along the process of designing, fittings and all the exciting things that go along with creating your own line,” she wrote in her Instagram caption.
Now with her launch day quickly approaching, we can only imagine how excited she is that the day has finally arrived.
Over the last the last 7 months, Arielle has been sharing sneak previews of her clothing line with her fan base through both her personal Instagram and her brand’s Instagram @SomethingNavy. We’ve been able to see glimpses of what’s to come through her OOTDs that feature pieces from the line like this long sleeve shirt and necklace combo, and this amazing baby blue teddy coat.
What To Expect From The New Something Navy Brand
During an exclusive press preview to view the Something Navy brand, we got to see the entire collection and let us tell you, it’s even better than our wildest dreams. In Arielle’s first launch, you will see women’s apparel, shoes, jewelry, and accessories like headbands, belts, and scarves.
The stand-alone collection will include everything from everyday wear — think chunky sweaters — to more sophisticated pieces, like a bubblegum pink blazer. Arielle calls many of the styles in her collection “elevated basics,” meaning they’re simple, wardrobe staples like a comfortable white t-shirt, but way chicer.
You could say the Manhattan-based mom-of-two knows a thing or two about what her followers like. Arielle is very intuned to her reader’s wants and needs. “I also base everything off of my engagement; if I post a sweater in a bright color or a blouse with a strong shoulder, the reaction really helps me to create pieces at an accessible price that they’re all looking for,” Arielle told ELLE.
Because Arielle built her entire collection surrounding the feedback she’s received from her followers, we think it’s safe to say this brand is going to be a huge hit.
More About The Something Navy Brand–Including The Price Point & Sizing
Arielle is all about making her clothing accessible to her fan-base and told us it was one of her top priorities. She disclosed that the entire clothing line will available at Nordstrom in sizes 00 to 18. She also reassured us that every item will be sold for under $200, with the wardrobe basics being more affordable and the outerwear pieces (like that amazing blue teddy coat) sitting at the higher end of the price range.
For more information on the Something Navy Brand launch, check out the teaser video Arielle posted. “The first episode of our “Behind the Brand” video series is up now!” she captioned the clip, featuring her S/N team at their NYC headquarters.
We don’t know what you, but we can’t wait to get our hands on these amazing pieces designed by Arielle herself. Scroll down for more sneak peeks at the Something Navy brand before it launches at Nordstrom on Sept. 24!
While you wait, shop our favorite Treasure & Bond pieces:
Treasure & Bond Keaton Loafer Mule ($69.95)
Treasure & Bond Stripe Slit Cuff Shirt ($47.40, down from $79)
Treasure & Bond Pleated Mini Dress ($71.40, down from $119)
SheFinds receives commissions for purchases made through the links in this post.