Beauty

Over 40? A Beauty Expert Breaks Down The Viral 'Facelift' Makeup Technique That Disguises Jowls And A Turkey Neck: 'Minus The Surgery'

April 24, 2025 by Lisa Cupido
shefinds | Beauty
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Hands down, one of the most difficult areas of the face to treat for signs of aging is sagging jowls and a turkey neck. Creams don’t work. Serums that contain retinol can help boost collagen product and make your overall complexion appear healthier and smoother, but they aren’t going to magically lift skin.

So, what can you do about jowl and a sagging neck? If you aren’t thrilled with the idea of just accepting them and moving on, there are treatment options available — at a cost. Non-surgical treatments include Ultherapy, radio frequency treatments such as Thermage, Morpheus8, and Profound RF, and injectables can temporarily make these areas look tighter and more lifted. Surgical options include neck lifts and lower face lifts. Of course, these all come with hefty price tags. If procedures aren’t in the budget, one beauty expert has a brilliant idea: use makeup.

Here is a breakdown of how Makeup Artist Courtney Spencer uses simple contour makeup to conceal jowls and a turkey neck.

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Contour the Sides of Your Chin

 


Spencer takes a darker face contour makeup and applies two lines - one on one side of her chin, and one on the other. This contour creates a shadow effect that helps create the illusion that jowls are receding into the background, making them look less noticeable.

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Add Highlighter

 


After applying the darker contour makeup to minimize the appearance of jowls, the next step is to highlight and bring forth other areas of the lower face. Spencer applies a few small dots of highlighter down the chin and then upward and outward from the outer corners of the mouth. It’s very important to then blend with your brush so that you aren’t left with streaks of color on your skin. This “very simple highlighting and contouring technique” helps “slim” the face and sculpt it, and all without surgery or even a trip to the dermatologist.

Author:

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

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