Style

Fashion Designer Rory Beca On The Dress That Made Her Career & Her New Collab

October 16, 2014 by Jeanine Edwards
shefinds | Style
view slideshow

I’ve loved Rory Beca’s colorful silk tops and dresses for as long as I can remember. The brand has just always been one of my go-tos whenever I needed a stunning dress for a wedding or a killer confidence-boosting top to wear with a pencil skirt for a job interview. So naturally, I made it my mission to find out more about the brand. Turns out Rory Beca isn’t just some cool company name–she’s an actual person with a really great success story. Get to know her below, then shop her favorite item from her current collection–plus a few of my own!–in the slideshow.

SHEfinds: How did you get your start?

Rory Beca: I met a really nice buyer at Henri Bendel and they let me do a small trunk show when I was making and designing hand-knit scarves.

SF: How did you get your brand to blow up so quickly?

RB: I designed this dress called the Rizzo. It was a tunic that could be worn alone or over bottoms. I did it in many bright silk colors and this was before the market over saturated with silks. It was really flattering on all body types. There were a few LA boutiques carrying my line and some celebrities bought and were photographed wearing the Rizzo. From there the line really got going.

SF: Who is the Rory Beca girl in your mind?

RB: I always sort of think of the Rory Beca girl as me. I started designing clothes that I wanted to wear–clothes that were sexy, but I still felt comfortable in them. The Rory Beca girl is easy-going and loves to have fun. She likes to be near the beach,she eats pizza and drinks really good wine while watching The Bachelorette. She goes on vacations to Paris and Jamaica. She goes bowling and drinks White Russians.

SF: Do you have a favorite piece from the current collection?

RB: The Harlow Maxi. I love this cut and it is perfect for summertime.

SF: What’s next for your brand? Any exciting new ventures?

RB: We are working on some exciting collaborations, including a bridesmaid collection with celebrity wedding planner Yifat Oren debuting this fall. You can get a sneak peek on rorybeca.com.

SF: When you’re not designing, what do you like to do?

RB: I recently started an edible garden. I am obsessed with tending to it and picking the fresh veggies.

SF: If you weren’t a designer, what would you be doing?

RB: I’d be baking, maybe open a local market in rustic canyon.

SF: Who and/or what most influences you as a designer?

RB: People who are not afraid to dress different then the norm or whats on “trend” anyone who’s fashion sense has a mind of their own.

Don’t miss our exclusive Q&A with Elisa Dahan of Mackage, plus DVF’s new jewelry.

From Our Partners

From Our Partners

Style

This Is The Strapless Bra Every Woman Needs For Summer

February 22, 2018 by Jeanine Edwards
You're welcome.

Shop

4 Things You Need To Know About Nordstrom’s Amazing Free Shipping Policy

February 22, 2018 by Lisa Fogarty
Nordstrom's amazing shipping policy is the icing on the cake

Fashion

Here's Where You Can Buy Those Velvet Bikinis All Over Instagram

February 22, 2018 by Kiarra Lyles
These swimsuits are everywhere!

Fashion

Lilly Pulitzer Launched It's First-Ever Swimwear Line!

February 22, 2018 by Jessica Harrington
So cute.

Fashion

'Fashion UGGs' Are Now A Thing--And They're Actually Really Cute

February 22, 2018 by Jessica Harrington
They're very fashion forward.

Fashion

5 Handbags That Will Never Go Out Of Style

February 22, 2018 by Jessica Harrington
This will be your new staple bag.

Fashion

7 Forever 21 Dresses That Will Prepare You For Spring (They're All Under $40!)

February 21, 2018 by Kiarra Lyles
Bring on the pastel colors and floral prints!

Shop

Where To Buy Hunter Boots On Sale Year Round

February 21, 2018 by Justine Schwartz

Fashion

These Are The Best Leggings You Can Wear To Work, So You Can Stop Looking!

February 21, 2018 by Kiarra Lyles
Who says leggings aren't work appropriate?

Fashion

8 Dresses That Will Never Go Out Of Style

February 21, 2018 by Jessica Harrington
These are the classics.

Fashion

Everyone's Been Looking For This $22 Forever 21 Dress--But We Found It Online!

February 21, 2018 by Jessica Harrington
It's perfect for spring!

Celebrity

The Jeans Literally EVERY Celeb Owns

February 20, 2018 by Sara Alderman
Rhymes with 'other'

Fashion

I Wore LOFT Plus For The First Time And Here's What I Thought

February 20, 2018 by Alisha Stacy
Is it worth the money?

Shop

4 Things You Need To Know About Zara's Shipping Policy

February 20, 2018 by Lisa Fogarty
Shopping online at Zara's couldn't be easier

Fashion

These Are The Best Women's Riding Boots For Under $50--So You Can Stop Looking!

February 20, 2018 by Kiarra Lyles
Trust us, you NEED these.

Fashion

10 Things Every Bride Should Know BEFORE Going Wedding Dress Shopping

February 20, 2018 by Linda DiProperzio
Do some research before you say yes to the dress!

Fashion

The One Shoe Trend Everyone Will Be Wearing This Spring (& It's Not Ballet Flats!)

February 20, 2018 by Emily Belfiore
They're going to be EVERYWHERE

Fashion

These Target Mules Look Just Like The Gucci Ones--But They're Only $25!

February 20, 2018 by Samantha Peters
Get them while you still can.

Fashion

Once And For All, These Are The Best Running Pants For Under $50

February 19, 2018 by Kiarra Lyles
Calling all runners!

Style

This Is The Strapless Bra Every Woman Needs For Summer

If you're anything like me, you're counting down ...

Fashion

Here's Where You Can Buy Those Velvet Bikinis All Over Instagram

Swimsuit season is right around the corner, so I'm ...

Shop

Where To Buy Hunter Boots On Sale Year Round

It's no secret that Black Friday deals are can'...

LOAD MORE
+
LOAD MORE POSTS