Fashion Designer Rory Beca On The Dress That Made Her Career & Her New Collab

October 16, 2014 by Jeanine Edwards
shefinds | Style
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I’ve loved Rory Beca’s colorful silk tops and dresses for as long as I can remember. The brand has just always been one of my go-tos whenever I needed a stunning dress for a wedding or a killer confidence-boosting top to wear with a pencil skirt for a job interview. So naturally, I made it my mission to find out more about the brand. Turns out Rory Beca isn’t just some cool company name–she’s an actual person with a really great success story. Get to know her below, then shop her favorite item from her current collection–plus a few of my own!–in the slideshow.

SHEfinds: How did you get your start?

Rory Beca: I met a really nice buyer at Henri Bendel and they let me do a small trunk show when I was making and designing hand-knit scarves.

SF: How did you get your brand to blow up so quickly?

RB: I designed this dress called the Rizzo. It was a tunic that could be worn alone or over bottoms. I did it in many bright silk colors and this was before the market over saturated with silks. It was really flattering on all body types. There were a few LA boutiques carrying my line and some celebrities bought and were photographed wearing the Rizzo. From there the line really got going.

SF: Who is the Rory Beca girl in your mind?

RB: I always sort of think of the Rory Beca girl as me. I started designing clothes that I wanted to wear–clothes that were sexy, but I still felt comfortable in them. The Rory Beca girl is easy-going and loves to have fun. She likes to be near the beach,she eats pizza and drinks really good wine while watching The Bachelorette. She goes on vacations to Paris and Jamaica. She goes bowling and drinks White Russians.

SF: Do you have a favorite piece from the current collection?

RB: The Harlow Maxi. I love this cut and it is perfect for summertime.

SF: What’s next for your brand? Any exciting new ventures?

RB: We are working on some exciting collaborations, including a bridesmaid collection with celebrity wedding planner Yifat Oren debuting this fall. You can get a sneak peek on

SF: When you’re not designing, what do you like to do?

RB: I recently started an edible garden. I am obsessed with tending to it and picking the fresh veggies.

SF: If you weren’t a designer, what would you be doing?

RB: I’d be baking, maybe open a local market in rustic canyon.

SF: Who and/or what most influences you as a designer?

RB: People who are not afraid to dress different then the norm or whats on “trend” anyone who’s fashion sense has a mind of their own.

Don’t miss our exclusive Q&A with Elisa Dahan of Mackage, plus DVF’s new jewelry.


Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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