This Is Why J.Crew Released All Of Those Jewelry Collabs Last Week
July 28, 2014
Last week, we saw J.Crew jewelry collabs from Maya Brenner, Jennifer Fisher and Catbird. It’s pretty rare for a retailer to launch more than one designer collection on the same day, let alone three, so we knew something was up. Turns out, not only did J.Crew launch their own fine jewelry line, they also teamed up with six other designers as well. So why fine jewelry now? Here’s what we found out about the in-house line and the collaborations:
First, J.Crew’s 15-piece collection is nothing like the costume jewelry you’re used to seeing from the brand. Instead, the 14K gold and rose gold signet rings, stackable bracelets, charm necklaces and hoop earrings have a more minimalistic vibe.
Now, moving on to all those collaborations. J.Crew selected a group of 9 indie designers to partner with: Jennifer Fisher, BRVTVS, James Colarusso, Monica Rich, Mociun, Lulu Frost, Maya Brenner, Catbird and Gabriela Artigas. According to a press release from J.Crew, the store “wanted to create a full line of jewelry, separate from the more trendy pieces on the market right now.” So they turned to these specific brands who are known for their simple, yet elegant designs.
Now that you know about J.Crew’s own fine jewelry line and all their partnerships, here’s how it all connects. J.Crew wants this jewelry to be what you put on and never take off. Something that feels really special with a personal touch. All of the J.Crew pieces are engravable, and you can buy a Jennifer Fisher or Maya Brenner item with your initials. To sum things up: J.Crew did a multi-designer collab, launched their own collection AND made it all meaningful to the wearer. Now that’s pretty maj. And it’s no wonder they brand picked now to launch fine jewelry, sales online are looking up! Well, according to the Wall Street Journal. Click the slideshow to shop our fave pieces.