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How To DIY The Scariest 'It' Clown Halloween Makeup

October 9, 2017 by Leah Carton
shefinds | Style

Not all DIY Halloween costumes require tons of shopping, some can be almost completely created by just using makeup. We’ve got the perfect Halloween makeup look for you if you want to pass up on a trendy Snapchat filter makeup look and are looking for something scary. After all, it’s no secret that the Pennywise It clown costume is huge this year, and mastering the makeup look can be just as amazing as the costume itself. You can easily DIY It Halloween makeup with the help of a few affordable products and a YouTube tutorial.

First, let’s start with the makeup products that you’ll need to achieve this spooky makeup. Luckily, Halloween retailers like Party City have affordable long-lasting products that can completely transform you come Oct. 31.

This white grease makeup from Party City is less than $2, but you definitely don’t sacrifice quality for the price. It creates an even base for your clown makeup, and it’s also wax-based so it won’t crease or peel as the night goes on.

white Halloween makeup

Party City White Grease Makeup ($1.99)

Next, you’ll also need black costume makeup to emphasize your eyes and to accentuate any harsh lines. Much like the white makeup, this one also won’t crack or peel after applying. Remember, the bolder the makeup the better. You’ll especially want to take time with your makeup so that you can guarantee your masterpiece will show up nicely in pictures.

black Halloween makeup

Party City Black Grease Makeup ($1.99)

Of course you’ll also need red makeup. This product is essential for creating your Pennywise nose, and for creating the lines extending from above your eyebrows all the way down to the corners of your mouth. This red cream can also be applied around your lips to make your mouth appear bigger and scarier, just like Pennywise’s.

red Halloween makeup

Party City Red Cream Makeup ($1.99)

You can also intensify your eyes with this black eyeliner from e.l.f. cosmetics. It’s super affordable, but is still guaranteed to give you long-lasting color with its rich formula. The felt tip is also super handy since it makes it much easier to create your clown look. You can pair this with the black cream makeup to make your eyes pop from the white makeup base. Remember, Pennywise has dark daunting eyes so you’ll want to be sure to be generous when applying any black makeup to your eye area.

E.L.F. eyeliner

e.l.f. Intense Ink Eyeliner ($3.00)

Besides the red cream makeup you’ll want to pick up a pigmented red lip color for the base of your lips. You can use the red cream makeup to create the red face lines and for around your lips, but stick to this liquid lipstick for your actual lip color. This liquid lipstick from Wet N Wild applies glossy but then transform into matte as you wear it. It has a lightweight formula but is still super pigmented, and won’t dry out your lips.

red lipstick

Wet N Wild MegaLast Liquid Catsuit Lipstick ($4.99)

You can certainly pick up more tips from makeup artist Lauren Nicole on her YouTube channel. One thing’s for sure, she definitely mastered this look!

We’ve got you covered if you’re looking for even more Halloween costume inspiration. Be sure to check out this DIY Babadook costume and of course, this DIY Pennywise It clown costume.

[Photo: instagram.com/mualaurennicole]

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