News: Mmmmm the scent of luxury

April 1, 2005 by
shefinds | Style

Just as Muzak® provides retail sound, ScentAir scent systems provide retail scent.

Here’s a manipulation coming to a shop near you.

ScentAirM is one of the leaders in the emerging space of selling scents to increase sales. By creating a scent zone around the product/category in-store, brands and retailers can provide a “scent sample” for the consumer. Available scents include light leather, espresso, freshly cut grass, oatmeal raisin cookie, barbeque, pizza and even skunk.

The scents need to be delivered and dispersed into the air, so ScentAir provides the “guns,” the biggest of which is the “ScentBlitz” designed to deliver ambient scents to indoor areas up to 6,000 sq. ft.

7-Eleven is using the technology to fill the air with the scent of freshly baked bread to make you think those old sandwiches are fresh and bloomingdales filled the atmosphere of the swimwear department with eau de coconut to get you in the mood for the beach.

The plan is to eventually use non-food smells that people associate with various moods — indulgence, health, freshness, wholesomeness, adventure, luxury, etc. All of this is supposed to get you in the mood to whip-out that credit card.

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