The Rachel Zoe empire now includes shapewear. Well, sort of.
The stylist-turned-designer just curated a collection of Jockey shapewear, under the label ‘Preferred by Rachel Zoe,’ which Jockey hopes will help them reach a more fashion-forward audience. The first item from the line – the Skimmies Slipshort ($20) – is now available on Jockey.com, with the entire collection (which starts at $10) hitting outside retailers like Macy’s in October.
And while she didn’t exactly reinvent the wheel (or do any actual designing), she is endorsing the 3-panel, “cotton-rich comfort meets all-day curve control,” line as if it were her own. The gig isn’t a stretch for Zoe, who has been curating her favorite looks for Piperlime for several seasons now.
For more shapewear news, check out our interview with Yummie Tummie’s Heather Thomson and Stella McCartney’s lower-priced line of lingerie.