Just in: Scrumptious lingerie in purple, plum and aubergine.
What: Purple is the new pink. This fall, designers opted for this stronger, more vibrant color choice. It began on the red carpet for the Emmyâ€™s and trickled down to lingerie where we discover this universally flattering hue in both fanciful lace pieces and more traditional cotton examples.
Great Find: Thanks to its penchant for delicate lace, pretty patterns and flattering cuts, French brand Princesse Tam Tam is a perennial favorite among those in the know. Fashion editors are fawning over the Cocotte range in Sultan Blue, including this babydoll style camisole with a lace trim ($58). Pair it with a lace panty for a romantic evening in or wear it with jeans and accessorize for a night on the town.