Shop

TOMS To Launch Ballet Flats Because Of Customer Demand For "Less Casual Looks"

September 26, 2011 by Charlotte Steinway
shefinds | Shop
view slideshow

TOMS forthcoming collection of ballet flats

TOMS has come a long way since their first espadrille style came on the scene almost six years ago. Since then, the Santa Monica-based brand has unveiled wedge and bootie styles, as has collaborated with Mary Kate and Ashley Olsen’s brand, The Row, on a higher-end line for Fall (featured below). Now, TOMS is designing a classic ballet flat for Spring 2012, incorporating many of the motifs that already exist in TOMS slip-ons.

But despite the expansion into different footwear styles (and TOMS eyewear, which launched this June), founder Blake Mycoskie insists that even though their customer base is seeking “less casual looks” from the brand, that a multiple-style footwear campaign is not in the works. “You’re not going to see stilettos from Toms. You’re not going to see a hiking boot from Toms,” Mycoskie told WWD. “You’re not going to see an oversaturation or over-merchandizing in terms of silhouette.”

While you wait for TOMS flats to arrive, be sure to shop the new Fall ’11 styles (including The Row for TOMS) below:

Or, stay on top of all our TOMS and The Row for TOMS news by signing up for our newsletter.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Celebrity

Celebrities Swear By These Super Slimming Leggings From Old Navy--& They're Only $32!

January 14, 2019 by Jessica Harrington
They're so affordable!

Fashion

This Coat Is SO Flattering, No One Will Believe It Was Under $50!

January 13, 2019 by Jessica Harrington
We want one in every color!

Fashion

You Need To Buy This $35 Jacket From Zara Before The Price Goes Back Up!

January 12, 2019 by Jessica Harrington
It's so chic!

Fashion

We Never Expected To See Boots Like THIS But Now They’re A Huge Winter Trend

January 9, 2019 by Jessica Harrington
This is so new!

Fashion

Once And For All, These Are The Best Bras To Buy If You Have Big Boobs

January 9, 2019 by Emily Belfiore
You're welcome in advanced!

Fashion

Coach Is Having A 50% Off Sale Right Now--They're Practically Giving Away Free Bags!

January 5, 2019 by Jessica Harrington
These deals are too good!

Fashion

This Trend Will Be EVERYWHERE in 2019--Just Wait & See!

January 5, 2019 by Jessica Harrington
We already love it!

Fashion

Once And For All, These Are The Best Slimming Leggings Under $20 From Amazon

January 3, 2019 by Jessica Harrington
They're top rated!

Fashion

5 Boot Trends Everyone Will Be Wearing In Winter 2019, According To Our Editors

December 30, 2018 by SHEfinds Editors
Add them to your cart ASAP!

Fashion

The One Super Flattering Dress You NEED To Buy From Zara While It's Only $13

December 29, 2018 by Jessica Harrington
It's so flattering!
LOAD MORE
+
LOAD MORE POSTS