beauty

What Is Farm-to-Skin? Here's Everything You Need To Know About The Up-and-Coming Beauty Trend

January 10, 2018 by Samantha Peters
shefinds | beauty

It’s a new year, and that means it’s time to amp up your skincare routine with some powerful, good-for-you options. Enter: Farmacy Beauty, the indie brand that achieved overnight success after its Sephora launch back in 2015. Deemed “the next big thing in skincare” by PopSugar, Farmacy challenges the industry status quo with its science-backed products and all-natural ingredients. Below, we’ve uncovered everything you need to know about the burgeoning label.

Who started Farmacy Beauty?

The company was founded by “pioneer planstman” Mark Veeder, who surprisingly had no professional background in skincare. Veeder works at a PR company in New York City during the day, but was inspired by his love of gardening and hometown roots to start Farmacy. Growing up on a Christmas tree farm in upstate New York, Veeder discovered a more potent form of the plant echinacea, which has historically been used to reduce inflammation and boost the immune system. Realizing he had come across something revolutionary, Veeder patented the plant as Echinacea GreenEnvy™. From there, Veeder met with the founder of a leading cosmetics manufacturer, and together they created their farm-to-skin brand.

What are Farmacy products made of?

All Farmacy products contain GreenEnvy™ and other natural ingredients to give you youthful, radiant-looking skin. As part of its latest launch, the brand has even started including honey in many of its products for additional moisturizing effects. All items are also free of any irritating ingredients, including parabens, formaldehyde, and artificial coloring.

What is the ethos of Farmacy Beauty?

Farmacy is all about using untapped botanicals and cutting-edge research to create products that make a difference. But there’s another key component that allows the brand to truly live up to its success: focusing on wellness. Without all the use of harsh chemicals, these products promote a healthy lifestyle that starts with properly taking care of your skin.

What’s more, Veeder is not only a skincare savant but a community-minded innovator. By employing local farmers on his land, his company provides countless jobs to people in the surrounding areas.

If you’re now eager to try some of Farmacy’s amazing products, check out our favorite items from the lineup below. And make sure to be on the lookout for the brand’s exciting new launches throughout 2018!

farmacy beauty green clean

Green Clean Makeup Meltaway Cleansing Balm with Echinacea GreenEnvy™ ($34)

Featuring sunflower and ginger root oil, this balm effectively melts away makeup and residue while gently nourishing the skin.

farmacy beauty honey mask

Honey Potion Renewing Antioxidant Hydration Mask with Echinacea GreenEnvy™ ($56)

This ultra-hyrdating mask will make your skin as supple as a baby’s bum. It contains a powerful combination of honey and amino acid-rich royal jelly to cure everything from dryness and fine lines to uneven tone and discoloration.

farmacy beeswax balm

Honey Butter Beeswax Lip Balm ($10)

While this next product is only the brand’s second official makeup item, the Honey Butter Besewax Lip Balm does not disappoint. Its organic ingredients and long-lasting moisture make it an option that gives Burt Bee’s a run for its money.

For even more skincare inspiration, check out The Correct Order To Apply Your Skincare Products and Once And For All, Is Cold Water Better Than Hot For Your Skin And Hair?

[Photo: Instagram]

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