It’s official: 2018 is the year you will find perfect-fitting jeans! First, Topshop launched half sizes and Madewell and Target launched inclusive sizing. Now, NYDJ has launch a denim line specifically for curvy girls. YAS!
You heard it here first: Curves 360 by NYDJ launched this morning, and sizes range from 00 through 28!
The innovative line features three new denim technologies–Shape, Boost and Sculpt–all engineered to flatter bodies of all shapes and curves. The line also features four styles in a variety of washes, meaning, there’s literally a pair for every woman in the line. Also, like Target’s Universal Thread which just launched on Sunday, this is NYDJ’s first-ever single size run, meaning they’ve got inclusive sizing 00-28, slim to straight, from the jump.
We have to applause NYDJ for making this huge step for inclusive denim (and just making us hate jean shopping a little less). The collection retails from $119-$129, which isn’t cheap but the beauty of NYDJ is that you get *a lot* of wears of them. We love the variety of denim washes, too–they’ve got everything from light wash to distressed details to classic dark indigo and black. What shouldn’t be compromised on an inclusive line like this is the design. NYDJ has definitely delivered–I mean curvy girls don’t just want jeans that show their shape, they always want the trends, man.
Here’s a breakdown of the three new technologies: The Shape slims, supports and lifts from the front to the back. The Boost accentuates and lifts the backside. The Sculpt contours and accentuates the waistline.
President and CEO Lisa Collier exclusively tells SheFinds, “We’ve learned so much from our loyal consumers about their challenges in the quest to find the perfect fit. Curves 360 signals something new: it helps our consumers feel sexy and confident no matter what. These jeans are designed for those who want to embrace and show off their body, just the way they are–beautiful.”
And as the brand points out, they’ve always been at the forefront of inclusive sizing. Collier continues, “We’re the original size-inclusive brand – we’ve always prided ourselves in offering over 60 sizes spanning from Petite to Plus to Tall. We saw Curves 360 as an opportunity to be all in one place for women of all shapes and sizes, rather than segmented.”
So, without further ado–here are all the Curves 360 styles you can shop now:
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