It's STILL All About Color, According To This NYTimes Profile On Polish Collectors
March 17, 2014
Last week, The New York Times ran an article all about the lure of finding obscure nail polish colors. But these aren’t just some random shades of blue, green or pink. We’re talking about discontinued colors of some of the most popular nail polishes of all time. And these are some funky, weird-ass colors. Think shiny metallic green and holographic silver. People pride themselves on collecting these HTF (hard to find) or VHTF (VERY hard to find) shades. These so-called “lemmings” spend hours upon hours searching blogs, tracking eBay and stalking stores for bottles of the old polishes that are no longer available, but still so covetable.
Now you’re probably wondering what’s so great about these polishes? Well for starters, they shades are SO rare that they are referred to as “unicorn pee,” and you can only find them on auction sites where they go for as much as $250 PER BOTTLE. Starry Starry Night by Essie, a navy blue shade with silver glitter, and Clarins Paris 230 LeVernis Multi Eclat Nail Polish/Colour ($99), a translucent maroon/green/orange/gold color, are two of these highly sought after polishes. We wanted to know what else made the cut on the list of obscure cult nail polishes. So we did some digging and found 10 nail colors you probably haven’t heard of, but the “lemmings” are dying to get their hands on. Click the slideshow to check ’em out.