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Have you ever found yourself wondering which retinol serum is best? Or been confused and indecisive when trying to buy the best eye cream? I think we’ve all been there. There are so many products out there—and so many good ones, too—that it can be almost impossible to find the ~best~ ones. Luckily, you don’t have to. That’s right: you don’t have to torture yourself over researching and debating and reading thousands of reviews… because VIOLET GREY already did it for you.
VIOLET GREY is the beauty best-of edit. Every single product sold on VIOLET GREY has gone through a rigorous testing process and extensive research. It’s only when a product has 70% of testers raving that it can be deemed Violet Code Approved. And these aren’t just any testers. VIOLET GREY has formed a committee of industry experts, from make-up artists to movie stars to beauty editors.
Utowa Eyelash Curler II ($22)
VIOLET GREY started its journey in an effort to find the ~best~ eyelash curler in the world. One that will curl (not crimp) the eyelashes in a curve that will hold. Their team of experts tested on film sets, the red carpet, and everywhere else you could possibly think in order to discover the best curler. Spoiler: it’s the Utowa Eyelash Curler from Japan.
Westman Atelier Eye Love You Mascara ($58)
After their eyelash curler test, VIOLET GREY moved on: mascara, lipsticks, dry shampoos, and every other must-have beauty product all women need in their arsenal. VIOLET GREY only sells the best of the best items that they have deemed essential, like this Westman Atelier mascara. Westman Atelier is a clean brand and this mascara has a 96% natural formula with a brush made after Gucci Westman sampled over 45 mascara brushes. This mascara is worth it, baby.
MZ Skin Soothe & Smooth Collagen Activating Eye Complex ($143)
VIOLET GREY didn’t just stop at makeup. Their skincare products are the most effective products in the world. For example, this MZ Skin eye cream is the best for a reason and, as someone who has personally tested it, I can tell you that it gives you everything you want in an eye cream, plumping and brightening the area while reducing dark circles and fine lines.
Moral of the story: VIOLET GREY is the company that does exactly what you wish you could do (but no one has the time or money for that), testing beauty products from around the world to determine which ones are the best. Shop VIOLET GREY’s bestsellers to find your next beauty essentials.
The editors at SheFinds wrote this post on behalf of Violet Grey and received compensation as part of our agreement.
