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Beauty

The Most Common Skincare Mistakes Women Over 40 Are Making That Draw Attention To Fine Lines

June 17, 2026 by Lisa Cupido
shefinds | Beauty
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When it comes to skincare, even the most diligent routines can include a few missteps. The tricky part is that many of these habits don’t seem like a big deal when you’re younger. But once we hit our 40s and beyond, our skin naturally produces less collagen, turns over more slowly, and becomes more prone to dryness. Suddenly, little mistakes that once flew under the radar can start making fine lines, wrinkles, and loss of firmness much more noticeable.

Luckily, most of these skincare slip-ups are surprisingly easy to fix. A few simple adjustments can help your skin look smoother, healthier, and more radiant without requiring an expensive overhaul of your routine. Here’s a look at some of the most common skincare mistakes that can draw attention to fine lines and wrinkles—and what to do instead.

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skipping-sunscreen

1. Skipping Sunscreen


If there’s one skincare habit dermatologists wish everyone would adopt, it’s wearing sunscreen every day. UV rays are responsible for the majority of visible skin aging, including fine lines, wrinkles, dark spots, and loss of elasticity. Even if you spend most of your day indoors or it’s cloudy outside, UV exposure can still add up over time. Applying a broad-spectrum sunscreen with at least SPF 30 every morning is one of the simplest and most effective ways to protect your skin and help keep it looking youthful.

over-exfoliating

2. Over-Exfoliating


Exfoliation can help reveal brighter, smoother skin, but more is not always better. Using exfoliating acids, scrubs, or treatments too often can damage the skin barrier, leading to irritation, redness, dryness, and increased sensitivity. When the skin becomes inflamed and dehydrated, fine lines and wrinkles often appear more pronounced. Sticking to a gentle exfoliation schedule that matches your skin type can help maintain a healthy glow without compromising your skin's natural defenses.

using-harsh-cleaners

3. Using Harsh Cleansers


A cleanser should leave your skin feeling clean—not tight, stripped, or uncomfortable. Harsh cleansers can remove too much of the skin’s natural oils, disrupting the moisture barrier that helps keep skin smooth and supple. When that protective barrier is weakened, skin can become dry and irritated, making fine lines stand out more. Choosing a gentle, hydrating cleanser helps preserve moisture and supports healthier-looking skin, especially as you get older.

woman-touching-neck

3. Skipping Your Neck and Chest


Many people devote plenty of attention to their face while unintentionally neglecting their neck and chest. The skin in these areas is thinner and often exposed to the same environmental stressors, including sun damage, yet we often forget all about it and it receives less protection and care. Over time, this can lead to wrinkles, discoloration, and crepey skin that may make signs of aging more noticeable. Apply your sunscreen, moisturizer, and anti-aging products to your neck and chest to help keep these areas looking smoother and more even-toned.

woman-moisturizing-skin

5. Not Moisturizing Enough


As we age, our skin naturally produces less oil, making dryness more common. When skin lacks adequate moisture, fine lines and wrinkles can appear deeper and more noticeable because the skin loses some of its plumpness and flexibility. A good moisturizer helps lock in hydration, supports the skin barrier, and gives skin a smoother, healthier appearance. Even oily skin types benefit from regular moisturizing, especially if they use active ingredients that can be drying.

Author:

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

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Bone broth in a cup beside a woman with firm skin.
Doctor examining a woman's scalp for hair health issues.
Woman applying makeup using an eyeshadow palette.
Woman enjoying a fresh summer watermelon salad.
Sarah Jessica Parker showcasing her stunning silver hair.
Hairdresser giving a client a stylish new haircut.
Beauty tools enhancing at-home spa-like routines.

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Vitamins and supplements neatly organized on a shelf.
Woman applying sunscreen for sun protection.
Woman checking UV index while applying sunscreen.
Getting a lob haircut at a trendy salon.
Best foundations for mature skin highlighted in article.
Importance of wearing sunscreen for skin health.
High-protein dip made with chicken and chickpeas.
Long hair being cut in a professional salon.
Colorful nails featuring brown, blue, and yellow designs.
Woman applying moisturizer to her cheek for hydration.
Woman enjoying a nutritious protein drink.
Washing hair in the shower for a fresh clean.
Eyeliner technique that may contribute to an aging look.
Bone broth in a cup beside a woman with firm skin.