beauty

Burt's Bees Made A Lotion That Encourages Catcalling, And Now They Regret It

November 15, 2013 by Sara Alderman
shefinds | beauty

When you think of Burt’s Bees, you think of earthy, eco-friendly moms. Or you remember that it was the first “cool” chap stick you used back in the day that felt like real makeup (and wasn’t Lip Smackers). Anyways, the brand you would never expect to get into a Facebook war is now in a Facebook war…over a lotion that apparently “encourages” catcalling.

It all started when Güd, a sub brand of Burt’s, released its Vanilla Flame Body Butter ($11.47). The slogan for the product was “Soak in the moisturizing seductiveness of shea butter and indulge in the scent of vanilla and rice milk. And let the catcalling commence.” Rice milk, so hot right now. But it gets worse. The company also included this line on the bottle: “A sexy moisturizer that leaves you feeling sexy and moisturized”. Is the bigger problem that the Burt’s Bees marketing team needs a thesauruses?

Basically, no one is surprised that this language offended people. An upset customer reached out to anti-street harassment group Hollaback who demanded an apology from Burt’s Bees on behalf of the woman. But it wasn’t enough. Hollaback then created a Change.org petition asking that Burt’s Bees a) “issue a real apology,” b) “agree to stop production of products that legitimize street harassment,” and c) “make a donation to Hollaback!” Burt’s Bees retaliated with a long message on the Güd Facebook page, promising to sell only what’s left of the product and not create any more. But no one was satisfied with the apology. One commenter accused Burt’s of behaving like “little girls.” #burn.

The lotion is on longer available on Güd’s website, but if you’re in the market for some “catcalling moisturizer” get it at Walmart.

For more news, check out: what we learned from the goop gift guide, 8 things you need to know about the Victoria’s Secret fashion show and crazy Japanese beauty products

 

Tags:

beauty, News

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

This Life-Changing Hack Will Help You Save SO Much Money On Makeup

July 17, 2018 by Emily Belfiore
We're OBSESSED!

beauty

This Sagging Skin Product Works SO Well It’s Selling Out At Target

July 17, 2018 by Emily Belfiore
It's less than $12!

beauty

This New Anti-Aging Serum Works SO Fast It Already Has A 5-Star Review On Sephora

July 17, 2018 by Emily Belfiore
Your skin will thank you for this!

beauty

The One Tinted Moisturizer Every Woman Over 40 Should Be Using

July 17, 2018 by Emily Belfiore
It's available in SO many shades!

beauty

The Surprising Natural Night Cream That Works Like Botox For The Skin

July 17, 2018 by Jessica Harrington
It's a best-seller!

beauty

Beauty Diary: This Is The Best Primer To Use During The Summer

July 16, 2018 by Alisha Stacy
Totally worth the $

beauty

The One Anti-Aging Serum You Should Get At Dermstore While It's On Sale & Still In Stock!

July 16, 2018 by Emily Belfiore
It's a serious game-changer!

beauty

This Eye Cream Is Always Selling Out At Sephora Because It Works SO Fast

July 16, 2018 by Emily Belfiore
It's the best!!!!!

beauty

This Natural Skincare Product Is Actually The Best Thing For Oily Skin

July 16, 2018 by Emily Belfiore
You're going to want to stock up on this ASAP!

beauty

This Anti-Aging Tinted Moisturizer Is So Good It Keeps Selling Out At Target

July 15, 2018 by Emily Belfiore
It's less than $15!!!

beauty

This New Serum Is All You Need For Younger-Looking Skin

July 15, 2018 by Emily Belfiore
It's natural, too!

beauty

These Hair, Skin & Nails Vitamins Work SO Fast They Keep Selling Out At Sephora

July 14, 2018 by Emily Belfiore
You're going to be obsessed!

beauty

6 Drugstore Night Creams That Work Better Than Botox

July 14, 2018 by Emily Belfiore
They're literally like magic!

beauty

The BECCA x Chrissy Teigen Endless Summer Glow Collection Is What Dreams Are Made Of

July 13, 2018 by Jennifer Hussein
Trust us, you NEED this!

beauty

Going Away This Summer? You Need This Travel Pillow...

July 13, 2018 by Jeanine Edwards
Get one ASAP!

beauty

FYI, This Is The One Lip Balm You Absolutely, Positively Need In Your Beach Bag

It obviously goes without saying that sunscreen is a must ...

beauty

Beauty Diary: This Is The Best Primer To Use During The Summer

I always use primer in the summer. After ...

beauty

Going Away This Summer? You Need This Travel Pillow...

Whether you're planning a weekend getaway or going away ...

LOAD MORE
+
LOAD MORE POSTS