Beauty

"11 ‘Aging’ Beauty Habits Women Over 50 Don’t Realize They’re Still Doing: Wearing Matte Foundation, More "

December 8, 2025 by Lisa Cupido
shefinds | Beauty
Featured image

As your skin changes with age, your makeup and skincare routines should evolve right along with it. What once looked fresh and flattering in your twenties may not enhance your features in the same way decades later. Skin gradually loses elasticity, texture becomes more pronounced, and facial contours shift, which means the techniques and products that used to work so well can begin emphasizing the things you are trying to minimize. Adjusting your approach is one of the simplest ways to refresh your look and highlight your natural beauty in a more modern, flattering way.

Continuing to use the same application methods from years ago may make your eyes look more severe, exaggerate skin texture, or add heaviness where you want lift and lightness. Makeup trends also evolve, and many older techniques can date your look or create harsh lines that drag the face downward. Here are 11 beauty habits you may not realize are aging you.

house unit img
This Clean, Effective Powder Helps Support Muscle Growth, Endurance, And Recovery
woman-applying-makeup

1. Never changing your beauty routine


Never updating your beauty routine is a mistake because your skin, facial structure, and needs change over time. Products and techniques that were once flattering can start to emphasize dryness, fine lines, and dullness as you age. Sticking to the same routine may also keep you from discovering newer formulas that boast great ingredients that can smoothen, hydrate, and brighten mature skin.

woman-moisturizing-skin

2. Not moisturizing skin


Skipping moisturizer can make your complexion look dull, tight, and textured, especially as skin naturally loses moisture with age. Without proper hydration, makeup struggles to sit smoothly and often clings to dry patches, lines, and uneven texture. Moisturizing creates a soft, supple base that helps foundation glide on evenly and gives your skin a fresher, more youthful appearance.

foundation

3. Wearing matte foundation


Wearing matte foundation can be aging because these formulas tend to absorb oil and emphasize dryness or fine lines. As skin becomes less naturally dewy over time, a heavy matte finish can make the complexion look flat and highlight texture instead of smoothing it. Opting for a satin or luminous formula can bring life back to the skin and create a softer, more radiant look.

compact-powdered-makeup

4. Wearing too much powder


Applying too much powder can settle into lines, emphasize dryness, and make your skin appear cakey. Mature skin tends to need less mattifying and more hydration, so heavy powder use can strip away natural radiance and create a dull, heavy finish. If you still want to use powder to set makeup, stick to a light dusting only where needed.

woman-brushing-eyebrows

5. Ignoring eyebrows


Ignoring your eyebrows is a mistake because brows play a major role in framing your face and lifting your features. As brows naturally thin with age, skipping them can leave your expression looking washed out or tired. Softly filling them in helps give your entire look a more polished and youthful appearance.

hand-holding-makeup-primer

6. Skipping primer


Skipping primer can affect how smoothly your makeup applies and how long it lasts. Primers designed for mature skin help blur texture, soften fine lines, and create an even surface for foundation. Without this step, makeup may settle into creases or wear off unevenly, making your skin look less refined throughout the day.

woman-applying-eyeliner

7. Wearing dark eyeliner


Dark, heavy eyeliner can make the eyes appear smaller and harsher, especially as the skin around the eyes becomes more delicate. Thick lines or very dark shades can drag the eyes downward and emphasize texture on the lids. Using softer tones or a lighter-handed application opens up the eyes and creates a more lifted, flattering effect.

cream-makeup-on-hand

8. Avoiding cream products


Avoiding cream products is a mistake because creams tend to melt into the skin and create a natural, youthful glow. Powder-only makeup routines can emphasize dryness and fine lines, but cream blushes, bronzers, and shadows add softness and dimension.

woman-applying-sunscreen

9. Not wearing sunscreen year-round


Not wearing sunscreen year-round accelerates signs of aging because UV exposure breaks down collagen, causes discoloration, and increases texture even on cloudy or cold days. Daily sunscreen keeps the skin protected, even-toned, and healthier in the long run.

woman-applying-makeup-neck

10. Not applying product to the neck and chest


Ignoring the neck and chest is a mistake because these areas show signs of aging just as quickly as the face. Failing to extend skincare or SPF leaves the skin below your jawline unprotected, leading to wrinkles, sagging, and sun damage.

woman-prepping-lips-moisturizer

11. Not prepping lips before lipstick


Applying lipstick without prepping your lips can make the color look uneven and highlight dryness or lines. As lips lose moisture with age, they need smoothing and hydration before pigment goes on. Gently exfoliating and applying a nourishing balm helps lipstick glide on better, prevents feathering, and creates a softer, more polished finish.

 

Tags:

Author:

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

From Our Partners
Learn more about RevenueStripe...
From Our Partners
Learn more about RevenueStripe...

Beauty

Happy Cyber Monday! The internet is basically a giant checkout ...

Beauty

Welcome to Black Friday—aka the most exciting shopping day ...

Beauty

I’ve been a chronic nail-biter for as long ...

LOAD MORE
+
LOAD MORE POSTS