50% Off J.Crew? Yes, Please! Amazon Prime Day 2019 Is Here & The Deals Are SO Good

July 15, 2019 by Justine Schwartz
shefinds | Fashion

This post has been updated on 7/15/19 to reflect the live sale.

The fifth annual Amazon Prime Day 2019 is here, and while we can’t guarantee that the website won’t crash again this year (yikes!) we can guarantee that there will be some epic deals to be had in this two-day flash sale event.

Deals Our Editors Are Shopping Right Now

50% Off J.Crew

Women’s and men’s styles from J. Crew Mercantile are 50% off right now. There are two pages of product just for women, from chambray dresses to ponte pants, shorts, pullovers and more. Prices start at $11 for short sleeve and long sleeve t-shirts.

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30% Off Elizabeth Arden

This bestselling Retinol Ceramide Capsules Line Erasing Night Serum is among the product highlights from this rare skincare sale.

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40% Off Ray-Ban

The iconic eyewear brand is a whopping 40% off. Shop men’s and women’s styles, including aviators and round styles.

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40% Off New Balance

Women’s, men’s and kids New Balance sneakers and attire are marked down up to 50% off right now, which means you can snag their classic sneakers for as little as $26.

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Editors’ Pick: My all-time favorite chest wrinkle mask (it seriously makes lines DISAPPEAR overnight) is $10 off; you’d better believe that I will be stocking up.

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What Is It?

If you’ve ever shopped Prime Day, you know that it’s like Black Friday in July–they’ll have 50% off Amazon devices like Echo Dots, as well as items for the home (instant pots and more), clothing (Calvin Klein, workout leggings, dresses), beauty and more majorly marked down. The sale keeps getting bigger and bigger every year.

Here’s everything you need to know the massive sale that’s coming in just a few weeks:

Amazon Prime Day is an annual sale event that the retailer uses to drive sign-ups to their Prime membership program, which costs $119 per year. The benefits of being a Prime member are that you receive free fast shipping (usually 2-day shipping, although same-day is available in some regions) for all eligible purchases (marked as “Prime” on the product page). You can also stream TV and movies on the Amazon Prime app, in addition to a long list of other perks. So, yes, there are lots of reasons to join, the least of which is access to this 2-day sale.

The Prime Day deals are a combination of a small number of “Deals of the Day” (7 or so) as well as thousands of “Lightning Deals,” every 5-10 minutes. Are you ready??

The deals are so good that they crashed the website last year! So, no–you don’t want to miss out this year.

When Is It?

Although the sale information leaked early last year, thanks to Amazon UK’s website publishing the Prime Day 2018 banner on their homepage prematurely, there wasn’t a leak in 2019 and the company announced that the deals would be happening on Monday, July 15 and Tuesday, July 16 (as we previously predicted). The days are finally here!

As we predicted, it’s taking place on the third Monday of the month. In 2018, the sale went live on Monday, July 16, 2018. In 2017, the sale kicked off at 9 p.m. EST on Monday, July 10. In 2016, the sale occurred on Tuesday, July 12, 2016. In 2015, the inaugural event (which was timed to the company’s 20th anniversary) took place on Wednesday, July 15, 2015.

How Long Do Deals Last?

The sale will last two days: Monday, July 15 and Tuesday, July 16, as we predicted. In 2018, the deals lasted 36 hours. In 2017, they lasted 30 hours. We’re grateful for the extra day to shop, but sadly it feels like they’ll be gone in the blink of an eye!

Do You Have To Be A Prime Member?

The answer is yes, you need to be an Amazon Prime member to be able to access the deals on Prime Day. Although Amazon touted that they drove more Prime sign-ups on July 16, 2018 (the day the sale went live last year) than any previous day in history, we would recommend signing up for Prime before the sale starts so you can access the discounts right away. You can even do a one-week trial for $1.99 to see if it’s worth the hype (it is).


What Are The Deals?

New Deals Every 5 Minutes

How the sale typically works is that new deals roll out every 5 to 10 minutes or so throughout the duration of the 30-36 hours. Last year, Amazon says that more than 100,000 deals were issued (and a whopping 1 million items sold). Get that scrolling finger ready!

Amazon Devices

It’s Amazon, so there are deep discounts on their own tech items like Echo Dots and Fire TV Sticks, and those will likely be the bestsellers from the sale.

In 2019, Amazon devices are 30-50% off for the sale, and they’re running lots of promotions wherein you can save $25 or more on devices when you pair them with another item; such as, $25 off Fire TV Stick when you purchase Alexa Voice Remote for just $14.99. Other deals include Fire TV Cube for just $69.99 (save $50!), Echo ($49.99, down from $99.99), Echo Show ($159.99, down from $229).

These deals mirror previous years. In 2018, the Echo Dot and Fire TV Stick with Alexa Voice Remote were the two top sellers, according to Amazon. And it’s with good reason–the prices were solid. Last year, the Fire TV Stick was just $20 at the sale! They also had the Cloud Cam for $60, down from $120, Echos for $70, down from $100. The Fire 7 tablet was $30, down from $50. The Fire HD 8 tablet was $50, down from $100. The Fire HD 10 tablet was $100, down from $150 and the Kindle Paperwhite was marked down to $80, down from $130.

Non-Amazon Tech

As we predicted earlier, they don’t just have Amazon devices. Personal tech devices, smart phones, tablets and more across the board are marked down. They have 50% off Sony LED Smart TVs, 50% off PC gaming laptops, desktops, monitors, components, and accessories, up to 50% on select PC streaming equipment, 30% off connected home devices, 30% off Phone cases, up to 40% off headphones, and more.

Prime Day Lead-Up Deals

Amazon offers Prime Day Lead-Up Deals for you to shop the four days before the sale starts. This year, from July 1-July 14th they had tons of Lead-Up Deals in many categories.

On the fashion side, they had 30% off Tommy Hilfiger, up to 70% on Seafolly Australia Swimwear, up to 50% off sneakers from Reebok, Puma, and more, and up to 30% savings on kid’s and baby styles from Gerber, The Children’s Place, and more.

Last year, they had up to 40% Off Women’s fashion on Thursday, July 12; up to 30% off women’s swimwear on Friday, July 14; up to 50% Off Calvin Klein Denim and Apparel on Saturday, July 14 and up to 40% Off premium activewear on Sunday, July 15. Aka, these deals are not to be missed.

Home Appliances & Electronics

Last year, the top sellers from the sale worldwide were items for the home: an instant pot pressure cooker in the U.S., Lifestraw personal water filters in Canada, a Bosch cordless drill in the U.K. and USB lighting cables in Mexico. This is the category more Amazon customers shop most, so if you have a home appliance or technology item on your wish list, add it to your cart and check out immediately–items will NOT stay in stock for every long.

So–are you ready?? If you can’t wait until July to shop great deals, there are plenty of items on sale at Amazon’s Today’s Deals landing page.

SheFinds receives commissions for purchases made through the links in this post.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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