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Everything changes once you hit 30. You notice that your skin isn’t quite the same as it used to be and that your makeup isn’t doing a good job of enhancing it anymore. You’re not alone; this happens to everyone once they hit a certain age, and it’s because your collagen production is slowing down and your skin needs more moisture.
“We actually start producing less collagen starting in our 20s and 30s,” says Dr. Hayley Goldbach, a resident physician at UCLA Dermatology. She also noted that this issue isn’t only the result of aging; it also comes from sun exposure over time–which is why it’s important to always use sunscreen!
Thankfully, there are foundations on the market that are formulated with skin-healthy ingredients to help slow the aging process and keep your complexion nourished. Here are the best foundations that every woman over 30 should know about:
COVERGIRL + Olay Simply Ageless 3-in-1 Liquid Foundation ($10.23)
This 3-in-1 liquid foundation instantly reduces the look of wrinkles, evens skin tone, and delivers firming hydration. It's from COVERGIRL and Olay, so you know it's got to be good!
IT Cosmetics Your Skin But Better CC+ Cream ($38)
SPF should always be included in your skincare routine, and this CC cream from IT Cosmetics makes it easy to remember to apply it. Using hydrolyzed collagen, peptides, niacin, hyaluronic acid, vitamins, and antioxidants, you can bet that your wrinkles, dark spots, and pores will be gone in a flash.
Too Faced Born This Way Foundation ($39)
This foundation offers medium-to-full coverage and helps your skin obtain a radiant, youthful glow. It’s infused coconut water, which helps replenish the skin’s moisture levels without over hydrating, and Alpine rose, which brightens the skin and improves elasticity, and hyaluronic acid, which provides long-lasting hydration.
Neutrogena Hydro Boost Hydrating Tint ($14.97)
This skin tint plumps the skin and boosts moisture for 24-hour hydration, which is all thanks to its hyaluronic acid formula, of course!
Maybelline New York Instant Age Rewind Eraser Treatment Makeup ($7.07)
Erase fine lines and wrinkles with this skin treatment foundation that is formulated with goji berry and collagen to tighten the skin and improve its elasticity. Its micro-corrector applicator micro-fills and blur imperfections while SPF 18 keeps you protected from sun damage!
Charlotte Tilbury Magic Foundation Broad Spectrum SPF 15 ($44)
Concentrated mushroom extract improves firmness, tightens pores and moisturizes the skin while hyaluronic acid filling spheres reverse wrinkle grooves to retexture the skin, making this foundation perfect for those with aging skin. It's also supercharged vitamin C, which will help you obtain a youthful radiance.
Benefit Cosmetics ’Hello Flawless!’ Oxygen Wow Liquid Foundation ($36)
Flawless skin is on everyone's wishlist, and using this foundation is one of the easiest ways to get it! It provides light to medium coverage and SPF 25 protection to brighten, hydrate, and nourish the skin. It features the brand's Oxygen Wow Hydrating Complex, which helps support cellular respiration for a plumped up look, protects against environmental stresses, and contains vitamin C and E derivatives to support anti-aging.
