Happy Earth Day, everyone! If you’ve been looking for ways to be more sustainable, a great way to start going green is by using natural beauty products. By making the switch, you’re not only using wholesome ingredients that are better for your skin and free of harmful, irritating agents, but you’re also giving back to the environment, too!
Target Natural Beauty
One retailer that’s big on the natural beauty shift is Target. By 2020, the retailer’s leading ingredient policy will be in full effect, meaning that there will be full ingredient transparency when it comes to the beauty, personal care, baby care and household items it sells. Phthalates, propylparaben, butylparaben, formaldehyde, formaldehyde donors and nonylphenol ethoxylates will also be banned from these products.
“Making informed choices should be simple for guests,” says Dawn Block, senior vice president, essentials, and beauty at Target. “This framework is designed to take the complications out of finding better-for-you product options.”
In the meantime, the Bullseye has been launching lines and collections to expand their natural beauty assortment, offering shoppers a variety of all-natural, organic, vegan, and cruelty-free products to choose from. And, some products are even produced in environmentally-friendly production facilities and are packaged in recycled materials—It doesn’t get any better than that!
“We know guests are increasingly interested in and aware of ingredients within the products they’re using, particularly when it comes to skincare,” Target spokesperson tells WWD. “Target is constantly on the lookout for new brands and the latest beauty trends, and we’ve continued to expand and refine our selection of better-for-you offerings in hopes that guests will think of us first when they’re shopping for natural beauty products.”
Cheap & Natural Skincare
Oh, and did we mention that most of their natural beauty products are under $25? See, making the switch isn’t that bad! Here are some of the retailer’s bestselling natural beauty brands and products that should definitely be on your radar:
This body wash is carefully-crafted with ethical, sustainable, cruelty-free ingredients. It's rich in antioxidants vitamins and minerals with the soothing properties and will leave the skin feeling super clean and nourished.
Love Beauty And Planet's mission is to create products that leave the planet a little more beautiful. They do this by using natural, organic ingredients and creating bottles, caps, and pumps that are made of 100% recycled materials.
If you've got color-treated hair, then the brand's Murumuru Butter & Rose Blooming Color Shampoo is perfect for you. It keeps your hair's color looking vibrant with Amazonian Murumuru Butter, which moisturizes your locks, and Bulgarian Rose Petal, which adds gorgeous fragrance and freshness.
Good Chemistry's perfumes are vegan and free of parabens, dyes, phthalates, and aluminum. Wild Child has fragrance notes of bergamot, coconut, and bamboo, which all come together to create this perfect perfume. Not only are we a fan of Good Chemistry's natural formulas and practices, but we're also obsessed with its gorgeous packaging!
This revitalizing, age-defying moisturizing formula is a serum and cream in one that helps to visibly plump fine lines and firms the appearance of the skin. It's formulated with antioxidant and flavonoid-rich chai rooibos tea, healing and soothing propolis, and brightening texture-refining turmeric.
This sea salt-based texturizing spray has dry shampoo properties that leave your hair refreshed and looking like you just left the beach. It combines sea salt, aloe vera, chamomile, and witch hazel to nourish and texturize the hair and add shine.
This natural deodorant offers clinically proven 24-hour wetness and odor protection and is made entirely from ingredients derived from plants and minerals to meet the brand's promise to deliver safe, effective and natural products.
This balanced and gentle facial soap detoxifies the skin with absorbent activated charcoal and cocoa butter to promote a youthful complexion. It's also got ground oats, which soothe and mildly exfoliate to remove dead skin cells. This is perfect for those with acne-prone skin, as it's formulated with fresh and herbaceous tea tree and eucalyptus oils, which are both natural astringents and combat blemishes.
Are you a fan of these natural products? Let us know which ones you swear by in the comments below!
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